How can podcasting fit in my overall business plan?
Like any other medium, podcasting serves as a tool for delivering the message you want to the people you want. How you use it should be determined by your business objectives, your defined target market and their needs or interests, and the information you have to deliver.
Podcasting performs best when your message can be strengthened by adding the power of voice vs. just written words. It also works well when you intimately know your audience - and you know how your content brings value to them. The opportunity exists for podcasting to be used in:
Podcasting performs best when your message can be strengthened by adding the power of voice vs. just written words. It also works well when you intimately know your audience - and you know how your content brings value to them. The opportunity exists for podcasting to be used in:
- Sales Training
- Staff Training
- Customer Training
- Employee News
- Sales Promotion
- Product Launches
- Reaching Multiple Geographic Sites
- Public Affairs/Public Relations
- Donor Communications
- Membership Communications
- And More
Labels: faq, podcast, podcasting