How often should I make new material available?

Podcasting works best when done in serial installments. Don't expect great results by issuing one podcast and walking away. Podcasting is about building relationships with your audience. One of the criteria to be evaluated when considering podcasting as a medium is the type of content you want to deliver.

If you can identify enough content to hold audience interest at least twice-monthly, podcasting can be a good fit. It's even better if you can build in a blog on your website to support the podcasting program. This allows you to gather direct feedback and adjust your podcasting content or frequency to meet the needs of your audience.

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