Is podcasting expensive?
The better question is, "How cost effective is podcasting?" With podcasting, your message is delivered directly to the people who provide the highest return on your investment. You aren`t wasting a lot of money reaching people who have no interest in what you offer.
You're reaching the people most likely to provide you with repeat business over a long period of time. So, instead of broadcasting your message, you're narrow-casting or target-casting your message directly to the audience you want to hear it.
You're reaching the people most likely to provide you with repeat business over a long period of time. So, instead of broadcasting your message, you're narrow-casting or target-casting your message directly to the audience you want to hear it.
Labels: faq, podcast, podcasting