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What does it take to be Authentically Agriculture?

Connecting with consumers is key to elevating the conversation of agriculture.
Real Farmers Real Food
Animal Agriculture Alliance

The 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, focused on effective communication with the consumer and how to understand what the consumer wants and needs to know.

Several of the presentations also provided cross-species networking opportunities. Presentations of note include Communicating Shared Values Across the Food Chain, Deconstruction Of Agriculture Media Stories, and Authentically Agriculture. Each of these selected presentations highlight some of the concerns consumers have, how the media portrays agriculture, and what those in agriculture need to take on to be authentic with consumers.

The multimedia links to the presentations from the 2012 Animal Ag Alliance Stakeholders Summit Conference Connection are below.


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