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What Do We Know About Agriculture Media?

Ag media is a very defined media market. How is it influenced by general media trends?

In Q2 2012 Truffle Media ran a survey focused on people in agriculture media, marketing, public relations, advertising, or communications. The aim was to get a better sense of what people thought about traditional (radio, print, TV) versus digital (web, social, mobile) marketing and PR.

While the analysis and understanding of the data is a work in progress, the aggregated data and aggregated report (both de-identified) are available for use.

PDF (de- identified ):
Data (de-identified):

Truffle Media has released the de-identified data (under Creative Commons Attribution-NonCommercial 3.0 United States (CC BY-NC 3.0), for those that want to take a crack at learning more about the ag media industry. Additional updates on the analysis will be published over the next few weeks.

BTW, the winner of the survey participation drawing was Dan K. of Johnston, IA. He won a $100 Target gift card.

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