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What about Animal Welfare?

Are consumer's understanding of animal welfare driven by the sensational and the hype?
Animal Welfare Conversation
Jarpets image via Yanko Design

Many consumers know of animal welfare mainly through the Humane Society of the United States (HSUS) and People for the Ethical Treatment of Animals (PETA) portraying agriculture animals in a bad light. But like many issues, there are multiple views.

People want to eat meat and will continue to do so. What are the options? Who are the players? This is not an issue that will go away but it will be one that must evolve solutions and approaches that appeal to many groups.

Below are several resources to start learning about the farmer and rancher perspective of the animal welfare conversation.

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