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The View From Inside a "Social Media Listening Center"

Do You spread (mis)information you don't want it to spread?
The Art of Knowing When
The Art of Knowing When - Leah Beyer, Elanco

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah makes a point with recent events that sometimes it is best to just not say anything on social media in order to keep an issue from amplifying.

Some key messages: 1) build relationships with food marketers, not the VPs, but the front line people to better understand their approach, and 2) have regular conversations with your internal legal department to help them understand your approach to using social media in a regulated industry.

The Art of Knowing When, The View From Inside a "Social Media Listening Center" - Leah Beyer, Global Digital Communications Director, Elanco, from the 2017 Agribusiness Council of Indiana Conference and Expo, January 26 - 27, 2017, Indianapolis, IN, USA [video].