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Beyond the Farm - What is possible with big data? The human example

Using data in agriculture and food is critical to understanding consumers driving trends.
Ms. Francia Maras

Ms. Francia Maras, Client Insights Consultant, IRi, shares how organizations can leverage the vast amounts of data to gain insight into customers, better understand trends, or plan for growth. Ms. Maras provides examples focused on the business of pork, highlighting how the cooked dinner sausage volume grew and the data behind it to help plan for consumer preference changes. [video].