Global Market (Food and Animal) Traceability Dynamics

Leann Saunders, IMI Global (A division of Where Food Comes From, Inc.), presents how traceability is important [video] for distinguishing products in the global market. She talks about how building confidence in the livestock traceability system is key to growth, and she shares what the future of traceability looks like. Yes, this is a beef focused presentation but the conversation also applies to pork. From the NIAA 2018 Strategy Forum on Livestock Traceability, September 25 - 26, 2018, Kansas City, MO, USA [video].