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Sarah Baughman - Social Media Evaluation 101

Sarah Baughman provides educators and extension staff information on how to evaluate social media and understand its use. Sarah helps identify usable and low cost tools plus offers guidance on using social media in extension communities of practice. From the 2012 National eXtension Conference, Oklahoma City, OK, USA, October 2, 2012.

Social media can be a powerful tool for Extension educators to expand their reach and engage with clients. Communities of practice and state systems are increasingly using Facebook, Twitter, and other social media as part of their programming efforts. This session situates social media in the context of program evaluation and offers tips and suggestions for evaluating social media activities.

Direct link to MP3 audio file, right click and download file
Audio: What are some social media evaluation metrics and how can you use them?.

Audio only Click Play button below to listen to audio online.

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