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Ray Prock and Jeff Fowle - Evolution of Digital & Social Media in Agriculture

Ray Prock and Jeff Fowle, both California farmers and ranchers, provide a perspective on the evolution of digital and social media in agriculture and the need to connect with people not familiar with farming and how food is raised.

"I think we've reached the time where the ability to create an app for some online feature that is useful to people outside of agriculture is going to be the next focus" says Jeff Fowle

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Audio: Evolution of Digital & Social Media in Agriculture.

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