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What is the Right Media Mix in Agriculture Marketing and PR?

media mix Angie Skochdopole from AdFarm leads a panel discussion on media mix for marketing professionals. The panelists include Becki Rhodes with the National Association of Farm Broadcasters; Lisa Schneider with Penton Media; and Holly Martin with the High Plains Journal. From the National Agri-Marketing Association Annual Conference, April 17 - 19, 2013, Kansas City, MO, USA.

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Audio: Media Mix in Agriculture Marketing and PR.


It’s a burning question. What is the right mix of media and communication tools to achieve the best ROI out of every touchpoint? This panel discusses what is working today, what’s not and how to stay on top of the marketing game.

Angie Skochdopole is Senior Director, Media Services, at AdFarm, where she oversees media for all U.S. and Canadian clients. Angie has more than 27 years of experience in agriculture advertising/marketing. She has held media, account and marketing positions at leading ag ad agencies, companies and publishing entities.

Becki Rhoades is the Director of Marketing and Communications for the National Association of Farm Broadcasting. Prior to NAFB, Becki worked for more than ten years with the Kansas Department of Commerce coordinating marketing activities. She has also held positions with the National FFA Convention, the Kansas Livestock Association and the Kansas Department of Wildlife, Parks and Tourism, among others.

Holly Martin is the editor of High Plains Journal. She has been with the Journal for 19 years and writes a weekly column, as well as steering the editorial direction of the publication. She is a past president of the American Agricultural Editor’s Association, a board member of the Kansas Foundation for Agriculture in the Classroom, AAEA’s Professional Improvement Fund and the Ford County Extension Executive Council. She has also served as president of the Great Plains NAMA chapter.

Lisa Schneider has been in the print publishing industry for more than ten years, most recently as General Manager, Digital Products at Arthur Frommer's Budget Travel. Lisa recently joined Penton Media to take on product management at Penton Media.

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