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Panel: What Millennials Want vs. What They Buy

What Millennials Want vs. What They BuyWhat Millennials Want vs. What They Buy - Panel: Nancy Kruse, Owner, Leading Food Consultants/Nation’s Restaurant News; Angela Anderson, Manager of Food Chain Outreach for National Pork Board; Nancy Kruse, Owner, Leading Food Consultants/Nation’s Restaurant News; Nikki Rappaport, Brand Strategist for Cava Mezze Grill; David Fikes, Director of Consumer/Community Affairs for Food Marketing Institute, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

Do people buy what they say they will buy? Are there clues to what millennial's want through what they actually purchase? Many of the trends and terms people use in conversation about products are used to help guide purchases. For businesses to do well, there is a need to use that same lingo and imagery that are part of the common discussions.

More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millenn...

Direct link to MP3 audio.

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