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Truffle Media Update for March 23, 2012, Pink Slime and Is There An ROI For Social Media?

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Marketing and Agriculture Posts To Help You

  1. Is There An ROI For Social Media? - Christopher S. Penn shares his view on calculating Return On Investment (ROI) in a digital world. In this post, Chris covers the details of calculating an example ROI and what it means. Some take aways: "Remember, if cost containment isn’t a primary goal, ROI isn’t the correct metric to be focusing on." and "Determining income earned from marketing efforts requires the use of a good CRM that allows you to track what marketing methods actually result in sales, and what the revenue of those sales is" [blog].
  2. Audio: Public Relations in Digital World - Doug Fisher, a former reporter and senior lecturer at the University of South Carolina's College of Mass Communications, shares his presentation from the 2012 Agricultural Relations Council meeting. Doug offers some insights into tools, processes, and approaches to telling stories and managing public relations in the digital media focused world [audio].
  3. Chat: Eating Out with Chefs, Farmers & Foodies - What is your favorite restaurant and why? Do you look at food labels while eating out? As a restauranteur, do you connect with local farmers for food sources? This #FoodChat discusses eating out, being foodies, and what that connection means to consumers and farmers [chat].
  4. SwineCast Audio: Pink Slime Public Relations Nightmare - There's been much head-shaking and tongue-clucking over the unfolding "Pink Slime" fiasco which made its entry into social consciousness via social media, then exploded onto the national scene. Kansas State meat scientist John Gonzales shares information to better understand what the product is and to shed light on some repeatedly reported inaccuracies [audio].
  5. PoultryCast Audio: Feeding Granulated Sulfur To Control Mites? - Auburn University's Dr. Wallace Berry shared research at the International Poultry Scientific Forum which shows potential to control mites through feeding granulated sulfur.  However, in an even more promising outcome, the level of ammonia was also impacted [audio].
  6. DairyCast Audio: Can I Maximize Return On My Forage Investment? - David Fischer, retired University of Illinois extension specialist, recently shared the importance of properly managing critical periods in forage development and harvest to gain maximum value from those acres. He spoke at the recent JBS United Midwest Dairy Conference [audio].

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