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Truffle Media Update for May 1, 2012, Agvocacy 2.0 Farmer Social Media Training

Marketing and Agriculture Posts To Help You

  1. Applications Being Accepted For Agvocacy 2.0 Farmer Social Media Training - The application for the third-annual Agvocacy 2.0 social media training conference is now available. The two-day event in Kansas City, MO, will explore how farmers can effectively share agriculture’s message using social media tools like Facebook, Twitter, Pinterest, YouTube, blogs and mobile applications [blog].
  2. Develop Your Data Journalism - The Data Journalism Handbook has just been released, containing case studies on how people are using data in journalism. How does data journalism apply to agriculture? When the Environmental Working Group wanted to make a point about their position on farm subsidies, they did not just write an article or blog post about it. They made the Farm Subsidies Database, an easy web tool for anyone to look up subsidies by state, Congressional district, ZIP code, etc. Right or wrong, this approach gained a ton of press and follow-up posts on multiple blogs, reinforcing EWG's point of view with the general public. What kinds of agriculture data can be organized into usable tools to help the public better understand agriculture [book]?
  3. NAMA Wrap-up - You can discover what you may have missed at the 2012 National Agri-Marketing Association Annual Conference on the page. Also, Twitter was one of the channels to quickly see what was happening during the conference. The list of who Tweeted is at , the top three Tweeters were @iowastatenama, @agriblogger and @rebeccahannam, and all the tweets from April 17-21 are at [blog].
  4. SwineCast Video: What is the African Swine Fever Situation in Russia? - African Swine Fever, aka Asfarviridae, a swine specific virus that does not effect humans, is a hardy virus. Dr. Lisa Becton, Director of Swine Health Information & Research, National Pork Board, digs into the specifics of this disease, the pig symptoms, and what can be done when an outbreak occurs. Is the US prepared [video]?
  5. PoultryCast Audio: How Will The Antimicrobial Regulation Revisions Affect Poultry? - The American Veterinary Medical Association is working to limit losses in the antimicrobial area of the animal health toolbox, as Dr. Christine Hoang notes in the brief segment from the recent National Institute for Animal Agriculture Annual Meeting [audio].
  6. DairyCast Audio: EPA and Agriculture's Side? - Attorney and Illinois farmer Gary Baise once played a role in the creation of the Environmental Protection Agency. He tells the annual meeting of the National Institute for Animal Agriculture that the agency is now establishing regulations that will end modern agriculture [audio].

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The Truffle Media Networks team