If you find the conversation frustrating when your guests use subjective, emotional arguments, the most recent post at PoultryCast could offer insight. Shawn Lawrence Otto is an author, filmmaker, political strategist, speaker, science advocate, and screenwriter and co-producer of the movie House of Sand and Fog. He was also keynote speaker at the recent Animal Ag Alliance Stakeholder's Summit, sharing thoughts on the dissonance between consumer perception and science reality. Curious on how to deal with that gap? He offers suggestions to better understand the soft side of that argument and win the day.
Information To Help Your Operations
Video: What About Antimicrobials in Poultry? - How are antimicrobials in poultry developing as an approach? Dr. Christine Hoang, American Veterinary Medical Association, provides details on antimicrobial use in poultry, the food safety oversights, and what producers need to be aware of in day to day production [video].
Audio: Ag Science vs Ag Emotion? - Shawn Otto outlines the challenges in talking agricultural science to an uninformed public. He also includes 'how to's' on arguing successfully for agricultural science [audio].
Video: How does antimicrobial use in poultry production work? - Dr. Hector Cervantes, Senior Manager for Poultry Technical Services, Phibro Animal Health, shares how subtherapeutic levels are used to prevent subclinical diseases to maintain enteric health. Dr. Cervantes contrasts this with therapeutic levels to treat and control diseases like necrotic enteritis or systemic E. Coli infections [video].
- Video: Deconstructing Agriculture and Media - Agriculture has been in the main stream media several times this year. Janie Gabbett, Meatingplace Executive Editor, provides a perspective on where people get their news, how stories about agriculture spread, and what farmers and ranchers need to be aware of [video].
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