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Truffle Media Update for August 30, 2012, What the heck is an Agvocate?

Agri-Marketing Posts To Help You

Grass For My Cows

  1. Blog: What the heck is an Agvocate? - The AgChat Foundation's AgVocacy 2.0 conference wrapped up last week in Kansas City. David Hayden, the recipient of the Chris Raines (@iTweetMeat) memorial scholarship, attended the training conference and shared a summary of the event, who he met, and what happened for him [blog].
  2. Image blog: Grass For My Cows - Brenda Hastings and her husband, Lad, operate the Hastings Dairy, a family dairy farm located in Northeast Ohio. They have nine employees taking care of 650 cows (milking & dry), 550 heifers and farm over 450 acres. Their latest blog uses images to show how grass is cut and stored for their dairy cows. The post has something for hay people and those interested in learning more about farming processes. Incorporating people into the blog pictures helps readers make a human connection [blog].
  3. Blog: Metrics, Measures, Meaning - When marketing, advertising, and public relations campaigns are designed, there is some underlying goal in mind (usually!). But measuring to see if the campaign is successful can be difficult, sometimes because the goal changes during the campaign design, or because it is hard to measure. Avinash Kaushik, author of Web Analytics 2.0, offers some insights on measuring branding campaigns [blog].

Focus on Agriculture Issues

Real Red Hot Chili Peppers

  1. Audio: Real Red Hot Chili Peppers - How are chilies grown? - Mary Alice Garay, with M.A. and Sons, shares how her family raises chilies for all sorts of use. Chilies are used in many products (did you know in lipstick!?!) and requires the right environment to produce them. Some of the issues in growing chilies include imports from other countries (price pressure) and the competition regionally in the US [audio].
  2. Audio: What About Antibiotic Use and Legislation? - Dr. Mike Apley from Kansas State shares an overview of his presentation to swine producers at the 2012 Boehringer Ingelheim Swine Health Seminar and discusses a concern of non-prescribed antibiotics in many areas of the world [audio].

Agriculture and the Media

Farming Is Part of Food Ecosystem

  1. News: Farming Is Part of Food Ecosystem - Farmers and ranchers, plus all the supporting organizations, must consider themselves as part of a food ecosystem, above and beyond reproach. If there is any distrust, then the food ecosystem as a whole suffers. This news article is an example of what is happening in the corporate food world when any agriculture issue surfaces [news].
  2. Video: Peterson Brothers Surprise Agvocacy 2.0 - The Peterson Brothers, creators of the I'm Farming and I Grow It video, surprised the Agvocacy 2.0 attendees with a visit, singing along with their video and sharing their experiences in creating the video. Their main goal in creating the video? Really to help their city friends understand what they do. Having the video go beyond a few thousand was not on their minds. [video].

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The Truffle Media Networks team