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TruffleMedia Update for October 12, 2012, What Do You Say About Agriculture In Real Life?


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Agri-Marketing Posts To Help You


What Are You Doing To Tell Your Ag Story

  1. Blog: What Are You Doing To Tell Your Ag Story - One of the National FFA competitive events this year in Indianapolis is Telling Your Story for State FFA Officers. This competition will judge the Officer's approach and ability to share their story. Of added value is the Telling Your Story rules PDF, which contains media planning resources and a refresh for those in the media, marketing, advertising, and public relations worlds [blog].
  2. Audio: What is eXtension's Role in Communities and the World? - In August 2012, Dr. Catherine Woteki (USDA Under Secretary for Research, Education, and Economics) attended a meeting of the agricultural research leaders from the G-20 countries in Los Cabos, Baja California, Mexico, to help identify global agricultural research and development priorities and define targets needed to sustainably increase agricultural productivity. Achieving the necessary increase in food production will require deliberate, long term commitments to Ag R&D from all nations, as well as a partnership and a coordinated research effort across these nations. Dr. Woteki highlighted this trip's outcomes in her keynote to the 2012 National eXtension Conference in Oklahoma City, OK, USA [audio].

Focus on Agriculture Issues


Are There Concerns about Antibiotics in Animal Agriculture?

  1. Event: Are There Concerns about Antibiotics in Animal Agriculture? - Antibiotics in animal agriculture is an on going public concern. The National Institute for Animal Agriculture is hosting a symposium to convene experts, media, and public opinion on the subject of antibiotic use in agriculture November 13-15, 2012, in Columbus, Ohio [registration]. Criticism primarily revolves around such use and its potential contribution to antibiotic resistance. However, the issue is frequently oversimplified. For more background, the NIAA Antibiotic Use in Food Animals white paper [PDF] synthesizes conversations and dialogue from the 2011 symposium Antibiotic Use in Food Animals [event info].
  2. Video: Flu at the Fair? - Dr. Dave Pyburn, USDA, APHIS, VS, shares an update on the recent state fair human infections and the monitoring of swine influenza virus (SIV). Dr. Pyburn outlines the SIV surveillance and its objectives plus details the surveillance streams and their results. Some take aways include: Surveillance in swine can help to target surveillance in humans – geographically and for a specific virus; and influenza A viruses have been isolated from many species including humans, pigs, horses, marine mammals, and birds. From the 2012 Allen D. Leman Swine Conference, September 15-18, St. Paul, Minnesota, USA [video].

Agriculture and the Media


Agriculture Leadership

  1. Blog: DAIReXNET - Over the last five years DAIReXNET has developed into a usable and helpful resource tool for dairy professionals to stay up dated on issues and learn of new approaches to being productive and profitable in dairy. The site currently offers articles, webinars, and searchable information on cutting edge dairy research, management, and production [blog]
  2. Audio: Latinos in Agriculture Leadership - Dr. Howard Hill, National Pork Producers Council Vice President, in advance of the Latinos in Agriculture Leadership Forum (October 17 - 19, San Antonio, TX ) [registration], shares his thoughts on the important message of leadership options and opportunities. He also discusses NPPC's Washington efforts as we approach the election and year end [audio].

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