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Truffle Media Update for November 14, 2012, Is There a Future for Food and Agriculture?


Agri-Marketing Posts To Help You


Different Customers, Know Your Customers?

  1. Blog: Different Customers? - Christopher S. Penn offers an exercise to help you better understand your customers and what they mean to you: How Many Different Customers Do You Have? [blog].
  2. Article: Morphing Facts or Fiction - Scientific American published an article about how False information is pervasive and difficult to eradicate, but scientists are developing new strategies such as "de-biasing," a method that focuses on facts, to help spread the truth. In agriculture there are many beliefs held by consumers that are not true or topics that are highly charged with misinformation. This article shares some methods being explored to bring focus on how to highlight facts and to keep from enhancing the misinformation [article].
  3. Video: Is There a Future for Food and Agriculture? - Aidan Connolly, Alltech Inc.'s Vice President Corporate Accounts, shares some thoughts on the future of agriculture and food. From the NAMA Fall Conference, September 25-26, 2012, Minneapolis, MN, USA [video].

Focus on Agriculture Issues


What Are The Many Generations in Agriculture?

  1. Audio: What Are The Many Generations in Agriculture? - There are currently four generations in agriculture but who are they? Amy Lynch, Bridgeworks, LLC, offers a perspective on the many generations of people involved in agriculture and how these groups of people respond to communication and idea sharing. From the 2012 National eXtension Conference, Oklahoma City, OK, USA, October 2, 2012 [audio].
  2. Resource: What Research is Pork Checkoff Supporting? - One of the National Pork Board’s responsibilities is for Checkoff-funded research. Example research includes group sow housing, how to make the pork supply chain secure, and looking at weather impacts on agriculture. The Pork Checkoff page of SwineCast highlights recent Checkoff-funded research that producers may find valuable on their farm [resource].

Agriculture and the Media


Doing what’s right vs. looking for the camera

  1. Video: Doing what’s right vs. looking for the camera - What happens when your business of agriculture is portrayed in media in a negative fashion and you have have no media experience? Are you prepared for the tens of thousands of emails, calls, and letters? This presentations highlights just this scenario and what farmers and ranchers need to plan for when a media crisis occurs at their operations [video].
  2. Event: Farmers, Ranchers, and Social Media - Not every farmer or rancher wants to learn Facebook, Twitter, or writing for a blog. But being aware of their potential and how they work can go a long way to greater understanding of consumer believes and media behavior. The AgChat Foundation is offering a regional education and training session February 23, 2013 in Rochester, MN, USA. The single day event includes sessions on building ag focused Facebook fan pages, telling your story about agriculture, and how simple video can show your farm operations [event info] [event registration].

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The Truffle Media Networks team
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