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Truffle Media Update for December 20, 2012, Are You Procrastinating?

Agri-Marketing Posts To Help You

U.S. Department of Agriculture Agricultural Marketing Service

  1. Info: What is the USDA Agricultural Marketing Service? - The U.S. Department of Agriculture's Agricultural Marketing Service (USDA AMS) administers programs to support efficient and fair marketing of U.S. agricultural products. The USDA AMS helps organize and deliver market data for a large number of agriculture products plus provides oversight on many checkoff programs and ag product promotion boards [info page].
  2. Audio: What is the "Fuel Up to Play 60" dairy campaign? - Jenni Purcell, Communications Director for the Milk Promotions Services of Indiana, shares an update about the Fuel Up to Play 60 dairy campaign. From the 2012 MidCountry Media Writers' Conference, Indianapolis, IN, USA, October 20, 2012 [audio].

Focus on Agriculture Issues

Is Agriculture a Great Lakes Stressor?

  1. Article: Is Agriculture a Great Lakes Stressor? - Agriculture is listed as one of the key stressors of the Great Lakes ecosystem. A study from the University of Michigan identifies key issues and stressors plus provides tools to look at the lakes in a way to help plan to future uses of water, land, and lake environment [article] [original report] [map tool].
  2. Audio: Is There Animal Welfare Consumer Confusion? - Purdue University's Dr. Candace Croney recently presented thoughts on sow housing and other welfare issues at the Midwest Pork Conference in Danville, IN. She shares highlights from her presentation and discusses the animal management areas which are overshadowed by the current debate [audio].

Agriculture and the Media

Farmers, Ranchers, and Social Media Regional Event

  1. Event: Farmers, Ranchers, and Social Media - Thanks to a partnership with the Minnesota Corn Growers and the Minnesota Farm Bureau, the Agchat Foundation is excited to announce that the first regional Agchat conference will be held Saturday, February 23rd at the DoubleTree Hotel in Rochester, Minnesota [event info] [event registration].
  2. Blog: We Can't Read It All in Ag - Over 15,000 digital agriculture related news and information articles in 14 months were generated world wide. has been collecting articles on a variety of topics related to agriculture to get a sense of some trends in ag media. Take aways from seeing this site? Find news and information resources you trust and stay connected with them. Triage your time because you can't read it all. And talk with people about other resources [blog].

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The Truffle Media Networks team