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Truffle Media Update for January 18, 2013, Are Farm Families Healthier?

Agri-Marketing Posts To Help You


Blog: Can Comments Corrupt?

  1. Blog: Can Comments Corrupt? - Dominique Brossard and Dietram Scheufele, researchers from the University of Wisconsin-Madison, say online science communication (via comments) may alter how people perceive news on science and new technologies. Knowing how comments can sway readers about science communication, sometimes to opposite conclusions than the original article to which the comments are tied, is important for people who are working to share agri-product information [blog].
  2. Blog: Should You Believe Social Media Top Trends? - If you want to get an inside look at a social media public relations machine, this Mashable article serves it up: social media behind the scenes of The Voice, NBC's reality talent show, where all the comments, Tweets, Facebook posts, and videos are all part of a planned script. Some trending terms on many social media channels are not all that "organic" and that there is a script of action behind them [blog].

Focus on Agriculture Issues


Opportunities in Ag

  1. Data: Opportunities in Ag - The top three issues for pork farmers are not unique. The cost of inputs (corn and soybean based feed being a key input) are also issues for beef, dairy, and poultry farms. Additionally, animal welfare and animal well-being are on the minds of consumers and a broader non-ag audience. This chart shares what swine operation management, staff, and experts believe will be important in 2013 [data].
  2. Audio: What Do Your Parents and Kids Think? - Amy Lynch with BridgeWorks understands the differences between generations as well as the key needs and values that bring them together. Her presentation can help you understand the many generations in agriculture [audio].

Agriculture and the Media


Annabelle is a VIP, a Very Important Pig!

  1. Video: Who is Annabelle? - Annabelle is a VIP, a Very Important Pig! She is out there announcing that the Fair Oaks Pig Adventure is coming and to stay connected [video].
  2. Video: How do Free Trade Agreements Help? - How are pork free trade agreements working and what are the opportunities for pork producers? Laurie Hueneke, Director, International Trade Policy, Sanitary and Technical Affairs, National Pork Producers Council (NPPC), provides information about pork exports and how global policies affect trade. Laurie details specific free trade agreements in place and some of the issues and successes in various parts of the world. From the 2012 Boehringer Ingelheim Swine Health Seminar, August 9 - 11, 2012, Wrightsville Beach, NC, USA [video].
  3. Get registered! What can Farmers, Ranchers, and Social Media Do? - The Agchat Foundation is hosting the first regional Agchat conference. In partnership with the Minnesota Corn Growers and the Minnesota Farm Bureau, this one day event on February 23rd at the DoubleTree Hotel in Rochester, Minnesota, will help farmers and ranchers learn how social media can improve their connection with the non-farm public [event info] [event registration].
  4. Story: Are Farm Families Healthier? - A recent ABC News story highlights studies that suggest that families living on farms are healthier. The research focused on allergies, stating "non-farm families are diagnosed with asthma nearly twice as much as their farm-dwelling counterparts". Additional studies referenced in the story state "that babies raised around dogs are 31 percent more likely to be healthy" [story].

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The Truffle Media Networks team
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