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World issues

Shows related to world issues. Semi catchall on world events. Use with intent to tag shows where the topic is about the event and not necessarily impacting on the world.

Francesca DeBiase, Vice President for Strategic Sourcing & Sustainability, Worldwide Supply Chain, McDonald’s, shares a video of people from different backgrounds and ages showing off their football (soccer) ball handling skills in surprising settings. The video is "about sharing our story in an authentic way that's fun". For beef sustainability,

Daniel Meyer explains what Roundtable for Responsible Soy is about and how it is being developed. This new sustainable soy initiative has developed governance, a sustainable definition, and a process to certify soy operation as sustainable. Key take aways: 1) Successful sustainability communication is tailored to different circumstances and contexts, 2) Attention to the myths of sustainability! and 3) Make the complex look simple and work on accessibility.

Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum, shares the stories that science does not always resonate well for consumers with respect to food and agriculture. Using the lead around the idea of "if only everyone recognized farmers' need to feed the world", Ms. Essex looks at what Food 2020 looks like and the messages that consumers hear.

Her take aways: 1) Be a listener, 2) Acknowledge concerns, and 3) Take actions that demonstrate authenticity and accountability.

Charlie Arnot, Chief Executive Officer, Center for Food Integrity, talks about building the trust between agriculture/food companies and consumers. Mr. Arnot shares how building a social license to operate is key for companies to sustain that trust.

Mr. Arnot also covers what happens when companies loose the trust and regulation is implanted to "fix" the social license and trust shield. Mr. Arnot suggests that companies need to begin their public engagement, open their digital doors, and commit to an online and in person engagement culture throughout.

Dr. Kim Stackhouse, Director of Sustainability Research, National Cattlemen’s Beef Association, shares the dos & don'ts discovered in the USA on doing lifecycle assessments. Dr. Stackhouse says it is important to remember that "Zero impact is not possible": there are tradeoffs and food production will result in an impact and the the goal is improvement over time.

Dr. Stackhouse concludes with the importance of having good science as a baseline for sharing beef sustainability stories over time.

This panel discussion with Dr. Marty Matlock (University of Arkansas), Dr. Kim Stackhouse (National Cattlemen's Beef Association), Brian Lindsay (SAI Platform), and Karin Kreider (Executive Director, ISEAL Alliance) addresses challenges in sustainable beef. Two of them: 1) how to develop sustainability indicators and, 2) what is the role of the Global Roundtable for Sustainable Beef.

Brian Lindsay, Project Leader, Beef Working Group, explains what the Sustainable Agriculture Initiative (SAI) Platform is about and how it developed. The collaboration group was created in 2002 by the food industry to promote sustainable agriculture worldwide. Mr. Lindsay shares how the definition of sustainability was developed and what members do to help support the initiative. Mr. Lindsay concludes with an outline of the SAI timeline and goals.

Dr. Stephen Koontz, Colorado State University, talks about the economics of the fed cattle markets and the issues with thinning cash trade. Dr. Koontz's key take aways: "Free markets are not free": markets require and consume resources and are expensive.

Dr. Koontz suggested that producers need to make market function & survival the result of an industry-level decision & not something that "just happens".

Dr. Lee Schultz, Iowa State University, talks about the importance of the international beef markets and the growth opportunities that can happen. There are elements of trust that needs to be nurtured over time to help grow the beef markets. Dr. Schultz highlights various metrics of Iowa beef and how they can be the information to help drive international beef growth.

Beef Demand: Clarifying Concepts, Summarizing Status, and Discussing Future Opportunities - Dr. Lee Schultz, Iowa State University, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

Dean Black, as a member of the National Cattlemen's Beef Association Board, shares his experiences on several trade missions to Japan and China. He mentioned that many people they meet on the trade missions don't trust the US Government, and some don't even trust their own government. But they do listen to and believe the producers who are on the mission trips.

Beef Trade Missions - Dean Black, Somers Iowa, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA