Roger Cady, Global Sustainability Lead, Elanco, shares an opening view of what sustainability is and is not. He believes the idea of sustainability will not go away and must be meet head on. Mr. Cady provides information on what consumers believe and care about.
The challenges? Sustainable practices must be a continuous process whose management must take in the ideas of tradition and change to be effective. Mr. Cady closes with the idea that raising the standard of living for farmers must be measured, whose data is incorporated into the sustainability continuous process.
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