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David Schmidt, International Food Information Council, highlights the current environment in which consumer / food relationships exist: processed foods are perceived socially, politically, and economically bad; obesity epidemic factors are negative toward food producers; and communication around processed foods are not clear or consistent. From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Dr. Frank Mitloehner, Agricultural Air Quality Center Director, University of California, Davis, shares how the public has been lead to believe cows pollute more than people and cars. This conclusion, published by the California Environmental Protection Agency, was arrived at by using data from the 1930's and by implying causation when evidence says otherwise. From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.