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The #Scicomm: Challenge Facing Animal Agriculture - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Biotechnology and Genomics, Department of Animal Science, University of California, Davis, USA, from the 2016 Allen D. Leman Swine Conference, September 17-20, 2016, St. Paul, Minnesota, USA.

Dr. Alison Van Eenennaam, Department of Animal Science, University of California, Davis, USA, shares how communication of science is not working between people in agriculture and those outside of agriculture.

Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum, shares the stories that science does not always resonate well for consumers with respect to food and agriculture. Using the lead around the idea of "if only everyone recognized farmers' need to feed the world", Ms. Essex looks at what Food 2020 looks like and the messages that consumers hear.

Her take aways: 1) Be a listener, 2) Acknowledge concerns, and 3) Take actions that demonstrate authenticity and accountability.

Corinne Rowe, Justin Rowe, Sara Ross, Kevin Ross, and Kristin Porter share their views on agriculture and food. Each of them offer a view on what they are doing and how they think of agriculture.

Sara and Kristin both approach telling their stories through digital media. The whole group aims to share their family and cultural experiences with others outside of agriculture, encouraging others in farming to approach sharing their farms in a similar fashion.

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How has social media changed how farmers and ranchers interact with non-farm public?
Modified Chick-fil-A Cows

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