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consumer

Help Ag students learn about consumer views on food.
Tell It Like It Is About Your Food!
AgChat Foundation, Truffle Media Networks

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

Communicating About Food Myths with Consumers in the Social Media Age - Yvette D'Entremont, "The Sci Babe".

Yvette D'Entremont, "The Sci Babe", aims to help people really understand food and what information sources are more helpful than others. Ms. D'Entremont uses current issues like antibiotics in agriculture and food labeling to highlight how information is created and shared out. Key message for food producers: Know the facts, be connected and social, and don't afraid to be funny.

What Do Consumers Really Want? - Jan Johnson, Principal, Millennium Research, Inc.

What Do Consumers Really Want? Jan Johnson, Principal with Millennium Research, Inc. led a consumer panel focus group in front of the 200 plus attendees to the 2016 Animal Agriculture Alliance Summit.

The panel members did not know who was in the audience and they were not aware of the conference's focus.

The information from that panel is a must listen to for all people in farm operations, agriculture media, marketing, and public relations.

NOTE: This presentation is available upon request by sending an email to info@AnimalAgAlliance.org

Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms.

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

Activism at the Altar: Use of Religion in the Animal Rights Debate - Dr. Wes Jamison, Associate Professor of Public Relations, Palm Beach Atlantic University; Dr. Paul Copan, Professor and Pledger Family Chair of Philosophy and Ethics, Palm Beach Atlantic University; Dr. Walter Kaiser, President Emeritus and Distinguished Professor of Old Testament and Ethics, Gordon-Conwell Theological Seminary.

Dr. Wes Jamison, Dr. Paul Copan, and Dr. Walter Kaiser tackle the question "Should the alter of religion be a place of activism on food and agriculture?"

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David Wescott, Wescott Strategic Communications LLC, talks about getting to know you customer a little bit better. Through a project called "Radical Transparency", one dozen on line moms, who were not in agriculture, were invited to visit farms and participate in the nitty gritty of pork production.

Mr. Wescott shares how the project developed and what happened over the course of the Farm to Pork visits.

Mandy Hagan, Vice President, State Affairs and Grassroots, Grocery Manufacturers Association, asks the core question of "Is there a problem in feeding 9 billion people?" and rhetorically answer it with "Only if you want to eat".

Ms. Hagan shares approaches to utilizing technology, like genetically modified organisms, to meet the needs of those future 9 billion people.

John Graettinger, Director Food Chain Affairs, Merck Animal Health, aims to address the question of "Will consumers accept new agriculture technologies?" Mr. Graettinger states that consumers do not understand what agricultural technologies exist today and how they work.

Mr. Graettinger offers several examples on how the names of many technologies are not well formed and scare consumers. Mr. Graettinger suggests several changes and challenges people to frame the customer's needs into the messages companies share.