Share |

consumer trends

What does it take to bring in influencers to help share the word about food and farming? This panel conversation highlights how the Kansas Farm Bureau and Kansas Soybean brought together a team to create #FarmFoodTour [video][audio].

Empathy and community key to McDonald's approach to beef sustainability.
McDonald’s Sustainable Beef Pilot Project
McDonald’s Sustainable Beef Pilot Project - McDonald's Restaurants of Canada

The Great Debate Chasing Efficiency Will Lead to Positive Environmental and Social Outcomes
Debate: Global Beef's Role - Global Roundtable for Sustainable Beef

There are always going to be views about food and agriculture consumers think is right but is factually wrong. What are people in agriculture doing about this?
Animal Agriculture Alliance

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

Stepping Up: Finding Solutions to Pressing Issues - Gavin Gibbons, Vice President, Communications, National Fisheries Institute; Kristen Coady, Senior Director, Corporate Communications, Dairy Farmers of America; Joe Swyers, New York dairy farmer.

Supply Channel Insights: How Can Animal Agriculture Provide Solutions to Retail Challenges? - David Fikes, Vice President, Communications and Consumer/Community Affairs, Food Marketing Institute; Steve Potts, Campus General Manager, Levy Restaurant Group/Georgia World Congress Center.

Communicating About Food Myths with Consumers in the Social Media Age - Yvette D'Entremont, "The Sci Babe".

Yvette D'Entremont, "The Sci Babe", aims to help people really understand food and what information sources are more helpful than others. Ms. D'Entremont uses current issues like antibiotics in agriculture and food labeling to highlight how information is created and shared out. Key message for food producers: Know the facts, be connected and social, and don't afraid to be funny.

Cultivating Conversations: Approaches to Consumer Engagement - Phil Keiser, President and CEO, Culver’s; Leah McGrath, RD, LDN, Corporate Dietitian, Ingles Markets; Jenny Schweigert, Executive Director, AgChat Foundation.

What can organizations and companies do to to listen, engage, and connect with people and food and agriculture?

From the 2016 Animal Agriculture Alliance Stakeholders Summit, Securing Animal Agriculture's Future: Action Please, May 5 - 6, 2016, Arlington, VA, USA.

More presentations at http://trufflemedia.com/agmedia/conference/2016-securing-ag-future-actio...

What Do Consumers Really Want? - Jan Johnson, Principal, Millennium Research, Inc.

What Do Consumers Really Want? Jan Johnson, Principal with Millennium Research, Inc. led a consumer panel focus group in front of the 200 plus attendees to the 2016 Animal Agriculture Alliance Summit.

The panel members did not know who was in the audience and they were not aware of the conference's focus.

The information from that panel is a must listen to for all people in farm operations, agriculture media, marketing, and public relations.