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Consumer Trust

There are always going to be views about food and agriculture consumers think is right but is factually wrong. What are people in agriculture doing about this?
Animal Agriculture Alliance

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

Stepping Up: Finding Solutions to Pressing Issues - Gavin Gibbons, Vice President, Communications, National Fisheries Institute; Kristen Coady, Senior Director, Corporate Communications, Dairy Farmers of America; Joe Swyers, New York dairy farmer.

Supply Channel Insights: How Can Animal Agriculture Provide Solutions to Retail Challenges? - David Fikes, Vice President, Communications and Consumer/Community Affairs, Food Marketing Institute; Steve Potts, Campus General Manager, Levy Restaurant Group/Georgia World Congress Center.

Communicating About Food Myths with Consumers in the Social Media Age - Yvette D'Entremont, "The Sci Babe".

Yvette D'Entremont, "The Sci Babe", aims to help people really understand food and what information sources are more helpful than others. Ms. D'Entremont uses current issues like antibiotics in agriculture and food labeling to highlight how information is created and shared out. Key message for food producers: Know the facts, be connected and social, and don't afraid to be funny.

Cultivating Conversations: Approaches to Consumer Engagement - Phil Keiser, President and CEO, Culver’s; Leah McGrath, RD, LDN, Corporate Dietitian, Ingles Markets; Jenny Schweigert, Executive Director, AgChat Foundation.

What can organizations and companies do to to listen, engage, and connect with people and food and agriculture?

From the 2016 Animal Agriculture Alliance Stakeholders Summit, Securing Animal Agriculture's Future: Action Please, May 5 - 6, 2016, Arlington, VA, USA.

More presentations at http://trufflemedia.com/agmedia/conference/2016-securing-ag-future-actio...

Antibiotic Use in Animal Agriculture: Changing the Narrative - Dr. Leah Dorman, Director, Food Integrity and Consumer Engagement, Phibro Animal Health; Dr. Richard Raymond, Food Safety and Public Health Consultant, former Undersecretary for Food Safety, U.S. Department of Agriculture; Christopher Doering, Reporter, USA Today.

What are the conversations on antibiotics and agriculture? What are the consumer concerns and how are farms and ranchers addressing the questions. What about the agriculture pharmaceutical companies and the changes they are taking on?

Insights from Swine Veterinarians From Their Annual Conference