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Consumer Trust

Technology is coming from outside "traditional" agriculture to help improve food trust.
What is Blockchain? IBM Food Trust Overview
Gary B. Rodrigue, Blockchain WW Food Safety Leader, IBM

Standards for animal traceability is a must to help everyone get on board.

An Interactive Hour on IBM Blockchain and Food Trust Dr. Nigel Gopie, Marketing Leader, IBM Food Trust, IBM Blockchain, shares thoughts on how thinking about traceability at IBM is leading to changes in approaches to food recall, food safety, and food freshness. Dr.

One Health, Traceability, and Emerging Technologies Mr. Thomas A. Burke, Food Traceability Scientist, Global Food Traceability Center, Institute of Food Technologists, offers thoughts on emerging technologies in animal and food traceability, in the context of one health. The need to keep ahead of animal diseases and causes is critical. Mr. Burke highlights the background of one health: the interplay between animal health, human health, and the environment.

Cristen Clark (Iowa Pork Producer & Food Blogger), Jarrod Bakker (Iowa Pork Producer), and Gary Sovereign (Iowa Pork Producer) share their thoughts on how they are working to help find and sustain the consumer to farm connection - "We need to continue telling our story and finding shared values with the consuming public to build trust."

What does it take to bring in influencers to help share the word about food and farming? This panel conversation highlights how the Kansas Farm Bureau and Kansas Soybean brought together a team to create #FarmFoodTour [video][audio].

The Great Debate Chasing Efficiency Will Lead to Positive Environmental and Social Outcomes
Debate: Global Beef's Role - Global Roundtable for Sustainable Beef

There are always going to be views about food and agriculture consumers think is right but is factually wrong. What are people in agriculture doing about this?
Animal Agriculture Alliance

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

Stepping Up: Finding Solutions to Pressing Issues - Gavin Gibbons, Vice President, Communications, National Fisheries Institute; Kristen Coady, Senior Director, Corporate Communications, Dairy Farmers of America; Joe Swyers, New York dairy farmer.