Editor's Note: This presentation has been removed at the request of the presenter.
Dr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, shoes what happens when you get thrust into the media light based on undercover videos.
Dr. Wojcinski's timeline is a great case study in how media can work against you and what preparations people in agriculture need to accomplish. Key take away: Obtain training before a real media event occurs. Even if it is for a little bit, that preparation can save you and your livelihood.
Crisis Preparedness and Management - Ms. Cindy Cunningham, Assistant Vice President of Communications, National Pork Board, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA.