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Sustainability has many faces and a common understanding is hard to come by at times. This conference series brings people together to formulate a path forward.
2014 Global Roundtable for Sustainable Beef

Karl Williams, Director, FAI Farms with Benchmark Holdings, talks about farmers can measure sustainability. He suggests the "S" word is over used and, from a farmer perspective, the word is lost in the conversations.

Mr. Williams uses the model of the three Es (Economics, Ethics, and Environment) throughout the presentation, highlighting how real farmers are accomplishing sustainability. He suggests there only needs to be a set of simple measures in order for there to be a meaningful conversation.

Dawn Robinson, Regional Director, Latin America, Proforest, talks about the context, drivers, and trends of sustainability. Ms. Robinson highlights some of the standards and tools that are available to help support sustainability efforts.

She closes with some of the challenges, including audit fatigue / duplication, exclusion of smallholders, and the race to commit maybe outpacing the processes and tools in place.

Tre’ Cates, Chief Operating Officer/CFO, Savory Institute, points out how holistic management provides the management tools to understand nature and work with it. Mr. Cates says that the opportunity is to recognize that what is happening on farms is something that can increase the livelihoods of people, through holistic management of the world’s grasslands.

Francesca DeBiase, Vice President for Strategic Sourcing & Sustainability, Worldwide Supply Chain, McDonald’s, shares a video of people from different backgrounds and ages showing off their football (soccer) ball handling skills in surprising settings. The video is "about sharing our story in an authentic way that's fun". For beef sustainability,





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