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ICAC2014Day2

Dr. Stephen Koontz, Colorado State University, talks about the economics of the fed cattle markets and the issues with thinning cash trade. Dr. Koontz's key take aways: "Free markets are not free": markets require and consume resources and are expensive.

Dr. Koontz suggested that producers need to make market function & survival the result of an industry-level decision & not something that "just happens".

Dr. Lee Schultz, Iowa State University, talks about the importance of the international beef markets and the growth opportunities that can happen. There are elements of trust that needs to be nurtured over time to help grow the beef markets. Dr. Schultz highlights various metrics of Iowa beef and how they can be the information to help drive international beef growth.

Beef Demand: Clarifying Concepts, Summarizing Status, and Discussing Future Opportunities - Dr. Lee Schultz, Iowa State University, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

Dean Black, as a member of the National Cattlemen's Beef Association Board, shares his experiences on several trade missions to Japan and China. He mentioned that many people they meet on the trade missions don't trust the US Government, and some don't even trust their own government. But they do listen to and believe the producers who are on the mission trips.

Beef Trade Missions - Dean Black, Somers Iowa, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

Kelvin Leibold, ISU E&O Farm Management, dives into running a business with family. Business still needs to happen, and yet there is always activity of dealing with people very close, everyday, all day. How do you handle transferring parts of the farm to children, siblings, or spouses? Mr. Leibold talks about the legal and financial tools available to help with estate and business planning.

Intergenerational Transfer and Estate Planning - Kelvin Leibold, ISU E&O Farm Management, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

Maggie Monast, Environmental Defense Fund, introduces the EDF as one group that listens and works in a practical aspect to achieve beef sustainability. Ms. Monast shares some of the EDF initiatives that focuses on sustainable sourcing and the supply chain structure to meet the needs of people, prosperity, and the planet.

How is the EDF working with the beef industry? By working directly with the whole supply chain and supporting the activity with data & information.

Cameron Bruett, JBS Chief Sustainability Officer, aims to challenge the views of sustainability and understand the risks and opportunities. Sustainability is a new buzz word and everyone would have their own definition. Mr. Bruett offers a series of stories on working with many groups to help develop definition of "sustainability" that covers the many points of views and goals.

Sustainability - But What Does it Mean? - Cameron Bruett, JBS Chief Sustainability Officer, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

Susan Forsell, V.P. Sustainability at McDonald's Corporation, talks about McDonald's journey to sustainable beef. Ms. Forsell outlines their sustainability framework and the collaboration efforts from everyone in the value chain. Ms. Forsell shares how their sustainability pilot program in Canada is working and what their next steps will be in the rest of the world.

McDonald's and Beef Sustainability - Susan Forsell, V.P. Sustainability at McDonald's Corporation, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

Dr. Sara Place, Sustainable Beef Cattle Systems, Oklahoma State University, presents as to why beef sustainable is important today and what factors contribute to "sustainability".

Dr. Place offers perspectives on the various aspects of sustainability and what people believe about them. Her take away is that all stakeholders have very different ways of looking at a problem and there is a need to understand them to work toward supporting sustainability solutions.