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media

How do people connect? When they have something in common.
CommonGround - Missy Morgan

Do You spread (mis)information you don't want it to spread?
The Art of Knowing When
The Art of Knowing When - Leah Beyer, Elanco

There are always going to be views about food and agriculture consumers think is right but is factually wrong. What are people in agriculture doing about this?
Animal Agriculture Alliance

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

NOTE: This presentation is available upon request by sending an email to info@AnimalAgAlliance.org

Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms.

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, provides thoughts on media coverage and conversations and how reporting can be skewed against agriculture.

Janet suggests that reporting by main stream media has been constrained by funding cutbacks over the last 20 years and experienced reporters with a deep understanding of agriculture are no longer around.

Editor's Note: This presentation has been removed at the request of the presenter.

Dr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, shoes what happens when you get thrust into the media light based on undercover videos.

Dr. Wojcinski's timeline is a great case study in how media can work against you and what preparations people in agriculture need to accomplish. Key take away: Obtain training before a real media event occurs. Even if it is for a little bit, that preparation can save you and your livelihood.

John Graettinger, Director Food Chain Affairs, Merck Animal Health, aims to address the question of "Will consumers accept new agriculture technologies?" Mr. Graettinger states that consumers do not understand what agricultural technologies exist today and how they work.

Mr. Graettinger offers several examples on how the names of many technologies are not well formed and scare consumers. Mr. Graettinger suggests several changes and challenges people to frame the customer's needs into the messages companies share.

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Corinne Rowe, Justin Rowe, Sara Ross, Kevin Ross, and Kristin Porter share their views on agriculture and food. Each of them offer a view on what they are doing and how they think of agriculture.

Sara and Kristin both approach telling their stories through digital media. The whole group aims to share their family and cultural experiences with others outside of agriculture, encouraging others in farming to approach sharing their farms in a similar fashion.