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public relations

Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, provides thoughts on media coverage and conversations and how reporting can be skewed against agriculture.

Janet suggests that reporting by main stream media has been constrained by funding cutbacks over the last 20 years and experienced reporters with a deep understanding of agriculture are no longer around.

What happens when you bring farmers and ranchers together to learn about using social media in agriculture?
2014 Cultivate & Connect, Austin, TX
Photo: Chris Paton

Crisis Preparedness and Management - Ms. Cindy Cunningham, Assistant Vice President of Communications, National Pork Board, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA.

Social Media Crisis Response Training - Ms. Malissa Fritz, Vice President of Weber Shandwick Farm & Food Advocacy Team, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA. Ms. Malissa Fritz, Vice President of Weber Shandwick Farm & Food Advocacy Team, provides information on how to use social media to your advantage when it comes to handling a crisis. She shares a case study around the detection of equine herpesvirus (EHV) in 2011 and what actions various groups took.

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Telling your agriculture story can always use some help in the process and planning parts. The National FFA has a resource for you.
Telling Your Story
National FFA

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Health, economics, and public relations were key topics from the 2012 Pork Academy.
2012 World Pork Expo and Pork Academy
NPPC