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Consumer and Food: Perceptions, Realities and Steps Towards Instilling Confidence - Mr. Tom Heinen, Heinen’s Fine Foods (17 stores throughout Ohio and Illinois), from the 2013 NIAA Symposium Bridging the Gap Between Animal Health and Human Health, November 12-14, 2013, Kansas City, MO, USA.

Mr. Tom Heinen, Co-President, Heinen’s Fine Foods in 17 stores throughout Ohio and Illinois, shares his retail view of consumer and food perceptions. He also expresses the realities that come from his interactions with consumers and what steps his company takes to instilling confidence.