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David Wescott, Wescott Strategic Communications LLC, talks about getting to know you customer a little bit better. Through a project called "Radical Transparency", one dozen on line moms, who were not in agriculture, were invited to visit farms and participate in the nitty gritty of pork production.

Mr. Wescott shares how the project developed and what happened over the course of the Farm to Pork visits.

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What happens when you bring farmers and ranchers together to learn about using social media in agriculture?
2014 Cultivate & Connect, Austin, TX
Photo: Chris Paton

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How has social media changed how farmers and ranchers interact with non-farm public?
Modified Chick-fil-A Cows

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