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How are media channels being manipulated to sway beliefs on genetically modified organisms and agriculture?
Anti-GMO articles tied to Russian sites
Truffle Media Networks

Mr. Josh Flint, Associate Director of Communications, Talent Acquisition, and Retention, The Maschhoffs, shares thoughts on what the public perceives about agriculture. Josh states that agriculture is at a defining moment and right now that moment is being defined by others outside of agriculture. With that opening, Josh shares how social media tools are easy to use and provides details on the resources any operation can pick up and use right away.

Do You spread (mis)information you don't want it to spread?
The Art of Knowing When
The Art of Knowing When - Leah Beyer, Elanco

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David Wescott, Wescott Strategic Communications LLC, talks about getting to know you customer a little bit better. Through a project called "Radical Transparency", one dozen on line moms, who were not in agriculture, were invited to visit farms and participate in the nitty gritty of pork production.

Mr. Wescott shares how the project developed and what happened over the course of the Farm to Pork visits.

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What happens when you bring farmers and ranchers together to learn about using social media in agriculture?
2014 Cultivate & Connect, Austin, TX
Photo: Chris Paton

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