
Mr. Josh Flint, Associate Director of Communications, Talent Acquisition, and Retention, The Maschhoffs, shares thoughts on what the public perceives about agriculture. Josh states that agriculture is at a defining moment and right now that moment is being defined by others outside of agriculture. With that opening, Josh shares how social media tools are easy to use and provides details on the resources any operation can pick up and use right away.
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David Wescott, Wescott Strategic Communications LLC, talks about getting to know you customer a little bit better. Through a project called "Radical Transparency", one dozen on line moms, who were not in agriculture, were invited to visit farms and participate in the nitty gritty of pork production.
Mr. Wescott shares how the project developed and what happened over the course of the Farm to Pork visits.
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