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Are farmers and ranchers using social media? If they are how do I find them? This presentation shares some updates on how social media and digital media is being used by people in agriculture. The presentations offers several approaches to discover, learn, and successfully engage people interested and working in agriculture.

From the 2012 eXtension National Conference, Oct 2, 2012, Oklahoma City, OK, USA.


Live at ACFC12, singing "I'm Farming and I Grow It" - Peterson Brothers, 2012 AgChat Foundation Conference Agvocacy 2.0, Kansas City, MO, USA. Two of the brothers surprised attendees at the Agvocacy 2.0 conference and shared their experiences in creating their video. Their main goal in creating the video? Really to help their city friends understand what they do. Having the video go beyond a few thousand was not on their minds.


All These Tools: What Next? - John Blue, Truffle Media Networks, 2012 Ag Media Summit, Albuquerque, NM, USA, August 6, 2012.

With limited resources for ag journalists, what are some of the activities needed to uncover and utilize social media/digital tools into the editorial process? Here are five key steps: identify, learn, triage, implement, and review.

This presentation offers resources to better understand the ag media ecosystem and to help stay informed about technology, media, and journalism.

Ag media is a very defined media market. How is it influenced by general media trends?

What is the direction of ag media?
2012 Ag Media Summit
Ag Media Summit, Google Maps


Ag Media Survey update