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Sustainability

What is happening with food consumer demand, beliefs, and reality? Cameron Bruett, Head, Corporate Affairs, JBS USA & Pilgrims and President of the Roundtable for Sustainable Beef, provides a reality check for meat producers and what media concerns are influencing consumers. Mr. Bruett's take away: Keep focused on what you are really trying to accomplish.

Brian Jones, Responsible Sourcing Manager, Nestlé North America Procurement, talks about sustainability and the trends that are driving the conversations within Nestlé.

Mr. Jones closes with several key points: Nestlé has recognized the need to sharpen it’s focus on sustainability and Nestlé is committed to measuring and reporting its progress.

Paul Bredwell, Vice President of Environmental Programs, U.S. Poultry & Egg Association, opens with an admission that the poultry business is late to the table with sustainability solutions.

Mr. Bredwell shares what is being done today to develop, launch, and execute sustainability programs. Mr. Bredwell closes with an outline of what will happen next and what key performance indicators will be used.

Roger Cady, Global Sustainability Lead, Elanco, shares an opening view of what sustainability is and is not. He believes the idea of sustainability will not go away and must be meet head on. Mr. Cady provides information on what consumers believe and care about.

The challenges? Sustainable practices must be a continuous process whose management must take in the ideas of tradition and change to be effective. Mr. Cady closes with the idea that raising the standard of living for farmers must be measured, whose data is incorporated into the sustainability continuous process.

Daniel Meyer explains what Roundtable for Responsible Soy is about and how it is being developed. This new sustainable soy initiative has developed governance, a sustainable definition, and a process to certify soy operation as sustainable. Key take aways: 1) Successful sustainability communication is tailored to different circumstances and contexts, 2) Attention to the myths of sustainability! and 3) Make the complex look simple and work on accessibility.

Charlie Arnot, Chief Executive Officer, Center for Food Integrity, talks about building the trust between agriculture/food companies and consumers. Mr. Arnot shares how building a social license to operate is key for companies to sustain that trust.

Mr. Arnot also covers what happens when companies loose the trust and regulation is implanted to "fix" the social license and trust shield. Mr. Arnot suggests that companies need to begin their public engagement, open their digital doors, and commit to an online and in person engagement culture throughout.

Dr. Kim Stackhouse, Director of Sustainability Research, National Cattlemen’s Beef Association, shares the dos & don'ts discovered in the USA on doing lifecycle assessments. Dr. Stackhouse says it is important to remember that "Zero impact is not possible": there are tradeoffs and food production will result in an impact and the the goal is improvement over time.

Dr. Stackhouse concludes with the importance of having good science as a baseline for sharing beef sustainability stories over time.

This panel discussion with Dr. Marty Matlock (University of Arkansas), Dr. Kim Stackhouse (National Cattlemen's Beef Association), Brian Lindsay (SAI Platform), and Karin Kreider (Executive Director, ISEAL Alliance) addresses challenges in sustainable beef. Two of them: 1) how to develop sustainability indicators and, 2) what is the role of the Global Roundtable for Sustainable Beef.

Brian Lindsay, Project Leader, Beef Working Group, explains what the Sustainable Agriculture Initiative (SAI) Platform is about and how it developed. The collaboration group was created in 2002 by the food industry to promote sustainable agriculture worldwide. Mr. Lindsay shares how the definition of sustainability was developed and what members do to help support the initiative. Mr. Lindsay concludes with an outline of the SAI timeline and goals.

Cheryl Copithorne-Barnes, Chair, Canadian Roundtable for Sustainable Beef, presents what beef sustainability looks like in Canada. Ms. Copithorne-Barnes details the governance and execution of the Canadian Roundtable for Sustainable Beef and how it must operate in its mission.