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There are always going to be views about food and agriculture consumers think is right but is factually wrong. What are people in agriculture doing about this?
Animal Agriculture Alliance

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Sustainability has many faces and a common understanding is hard to come by at times. This conference series brings people together to formulate a path forward.
2014 Global Roundtable for Sustainable Beef

Karl Williams, Director, FAI Farms with Benchmark Holdings, talks about farmers can measure sustainability. He suggests the "S" word is over used and, from a farmer perspective, the word is lost in the conversations.

Mr. Williams uses the model of the three Es (Economics, Ethics, and Environment) throughout the presentation, highlighting how real farmers are accomplishing sustainability. He suggests there only needs to be a set of simple measures in order for there to be a meaningful conversation.

Dawn Robinson, Regional Director, Latin America, Proforest, talks about the context, drivers, and trends of sustainability. Ms. Robinson highlights some of the standards and tools that are available to help support sustainability efforts.

She closes with some of the challenges, including audit fatigue / duplication, exclusion of smallholders, and the race to commit maybe outpacing the processes and tools in place.

Tre’ Cates, Chief Operating Officer/CFO, Savory Institute, points out how holistic management provides the management tools to understand nature and work with it. Mr. Cates says that the opportunity is to recognize that what is happening on farms is something that can increase the livelihoods of people, through holistic management of the world’s grasslands.

Francesca DeBiase, Vice President for Strategic Sourcing & Sustainability, Worldwide Supply Chain, McDonald’s, shares a video of people from different backgrounds and ages showing off their football (soccer) ball handling skills in surprising settings. The video is "about sharing our story in an authentic way that's fun". For beef sustainability,

Antibiotic Resistance Is ComplexUnderstanding Antibiotic Resistance Is Complex In September 2014 the Executive Office of the President President’s Council of Advisors on Science and Technology release a report titled Report To The President On Combating Antibiotic Resistance which put pressure on medical, veterinarian, food, and agriculture professionals to take action.

Agritourism - A Great Opportunity to Share a Positive Farming Message with the Public - Brian Martin, Jon Hoek, Jarrod Sutton, Indiana Pork Board, Besltra Milling, National Pork Board, from the 2014 Allen D. Leman Swine Conference, September 15-16, 2014, St. Paul, Minnesota, USA.

What do consumers look for when they buy pork? Agritourism is a great opportunity to share a positive farming message with the public. Brian Martin, Jon Hoek, and Jarrod Sutton outline the Fair Oaks Pig Adventure and Dairy operations and its connection to the consumer public.

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