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Editor's Note: This presentation has been removed at the request of the presenter.

Dr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, shoes what happens when you get thrust into the media light based on undercover videos.

Dr. Wojcinski's timeline is a great case study in how media can work against you and what preparations people in agriculture need to accomplish. Key take away: Obtain training before a real media event occurs. Even if it is for a little bit, that preparation can save you and your livelihood.

Leah Lentini provides background on how she came to Fair Oaks Farms and what impacts they have made with hundreds of thousands of people each year.

Ms. Lentini shares the culture and philosophy of Fair Oaks Farm in action within the barns, stores, and restaurants.

Ms. Lentini also provides an update on the new things happening at Fair Oaks Farms and the future of connecting with consumers.

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Live at ACFC12, singing "I'm Farming and I Grow It" - Peterson Brothers, 2012 AgChat Foundation Conference Agvocacy 2.0, Kansas City, MO, USA. Two of the brothers surprised attendees at the Agvocacy 2.0 conference and shared their experiences in creating their video. Their main goal in creating the video? Really to help their city friends understand what they do. Having the video go beyond a few thousand was not on their minds.