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2014 Cracking the Millennial Code

2014 Cracking the Millennial Code

Cracking the Millennial Code, May 8 - 9, 2014, Crystal City, VA, USA.

This event is bringing together a great mix of people to help connect, educate, and protect agriculture, farming, and food. This two day event is being streamed (see right column) and selected presentations will be published on this page at a later time.

Ned Arthur
Truffle Media Networks Host
Ned Arthur's picture
email us or call 1.877.55TRUFFLE (1.877.558.7833).

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Video Stream Brought To You By Alltech

 

Morning May 8th

 
Audio
Emily Meredith - Welcome to Cracking The Millennial Code

Welcome to Cracking The Millennial Code!

Audio
Panel - College Cafeteria Confidential: Millennials in the Lunch Line

What are college students thinking about food, sustainability, and its future? This student panel, plus the resulting Q&A, offers valuable insight for those wanting to connect with young consumers.

Audio
Panel: It’s Not What You Know: Millennial Staffers on the Hill

Are you trying to connect with the US Congress but can't seem to make heads or tails of the Institution? Congressional staffers are who you need to be connecting with.

Video
Rob Morasco - College Cafeteria “Confidential”

What do you know about food and college students today?

 

Afternoon May 8th

 
Video
Nancy Kruse - Spotting Millennial Food Trends

Do you know the language and phrases Millennials look for? Get to know those and you'll understand the trends.

Audio
Panel: Defining Environmental Sustainability

Do you know what sustainability means, in terms of action?

Audio
Panel: Does Big = Bad?

Is there such a thing as Big Ag and what does that really mean? This panel and its Q&A challenges the notion of labels use about agriculture.

Audio
Panel: What Millennials Want vs. What They Buy

Do people buy what they say they will buy? Are there clues to what millennial's want through what they actually purchase?

Audio
Panel: What’s the Antibiotics Endgame

Is the consumer conversation about antibiotics: good or bad? Or is it really about what consumers want in the taste and what is good for them?

 

Morning May 9th

 
Video
Dr. Marcella Szymanski - Can Agriculture Save the Planet Before it Destroys It?

Will there be a planet in 2050 and what might it look like? To get there in one piece requires food and how will agriculture adapt?

Video
Rudy Bozas - Marketing to Multicultural Millennials

Who are Millennials and how are they shaping your approach to creating products?

 

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