Share |

Content about AAA15Day1AM

May 22, 2015

Why is food so important now?

Back to the Future of FoodBack to the Future of Food Dennis Dimick, Executive Editor, National Geographic Magazine, shares a media person's view of food and agriculture. Why is food now important?

Mr. Dimick shares what has happened over the last few years on how food came to the forefront of media. Mr. Dimick challenges the audience with the idea that consumers need to know more about the issues and what is being done to continue the education and informing of the greater public about food ecosystems.

May 22, 2015

Do you know the details on understanding trends about millennials?

Creating Increased Brand Love and Profits in an Age of DisruptionCreating Increased Brand Love and Profits in an Age of Disruption Jeff Fromm, Author of Marketing to Millennials and Executive Vice President of Barkley U.S., brings out the details on understanding trends about millennials. Mr. Fromm highlights the myths that many believe to be true and offers that those myths are not all true. Mr. Fromm offers a set of questions and tools to help people understand the millennial trends and develop plans to evolve to meet those people where they are now and in the future.

May 22, 2015

Has the poultry business arrived late to the sustainability table?

Paul Bredwell, Vice President of Environmental Programs, U.S. Poultry & Egg Association, opens with an admission that the poultry business is late to the table with sustainability solutions.

Mr. Bredwell shares what is being done today to develop, launch, and execute sustainability programs. Mr. Bredwell closes with an outline of what will happen next and what key performance indicators will be used.

May 22, 2015

What is sustainability and what is it not?

Roger Cady, Global Sustainability Lead, Elanco, shares an opening view of what sustainability is and is not. He believes the idea of sustainability will not go away and must be meet head on. Mr. Cady provides information on what consumers believe and care about.

The challenges? Sustainable practices must be a continuous process whose management must take in the ideas of tradition and change to be effective. Mr. Cady closes with the idea that raising the standard of living for farmers must be measured, whose data is incorporated into the sustainability continuous process.