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Content about AAA15Day2AM

May 23, 2015

How did the reality TV show Under Cover Boss help chang perceptions about agriculture?

Brad Scott, Partner, Scott Brothers Dairy Farms, shares the story of how the reality TV show Under Cover Boss helped changed perceptions about agriculture. Mr. Scott highlights the background on how the Scott Brothers Dairy Farms were part of the reality TV show, what they had to do to pull off telling the real story, and what the future looks like after the show aired.

May 23, 2015

What happens when you get thrust into the media light based on undercover videos?

Editor's Note: This presentation has been removed at the request of the presenter.

Dr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, shoes what happens when you get thrust into the media light based on undercover videos.

Dr. Wojcinski's timeline is a great case study in how media can work against you and what preparations people in agriculture need to accomplish. Key take away: Obtain training before a real media event occurs. Even if it is for a little bit, that preparation can save you and your livelihood.

May 23, 2015

What impacts has Fair Oaks Farms made on their hundreds of thousands of visitors?

Leah Lentini provides background on how she came to Fair Oaks Farms and what impacts they have made with hundreds of thousands of people each year.

Ms. Lentini shares the culture and philosophy of Fair Oaks Farm in action within the barns, stores, and restaurants.

Ms. Lentini also provides an update on the new things happening at Fair Oaks Farms and the future of connecting with consumers.