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Content about AnimalAgSummit2015

June 30, 2015

Creating an open barn policy for everyone takes training and commitment.

Gary Cooper, COO, Cooper Farms, tells about the journey his family farm is taking to have an open barn for people including consumers and media. Mr. Cooper shares the story of how they brought in Temple Grandin to help improve turkey flow to meet consumer expectations of animal care.

Mr. Cooper's take aways: Bring animal care to top of mind and provide visual standard work instructions for all employees.

June 8, 2015

How are consumers seeing agriculture? What are people in agriculture doing to make connections?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

May 23, 2015

How did the reality TV show Under Cover Boss help chang perceptions about agriculture?

Brad Scott, Partner, Scott Brothers Dairy Farms, shares the story of how the reality TV show Under Cover Boss helped changed perceptions about agriculture. Mr. Scott highlights the background on how the Scott Brothers Dairy Farms were part of the reality TV show, what they had to do to pull off telling the real story, and what the future looks like after the show aired.

May 23, 2015

What happens when you get thrust into the media light based on undercover videos?

Editor's Note: This presentation has been removed at the request of the presenter.

Dr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, shoes what happens when you get thrust into the media light based on undercover videos.

Dr. Wojcinski's timeline is a great case study in how media can work against you and what preparations people in agriculture need to accomplish. Key take away: Obtain training before a real media event occurs. Even if it is for a little bit, that preparation can save you and your livelihood.

May 23, 2015

What impacts has Fair Oaks Farms made on their hundreds of thousands of visitors?

Leah Lentini provides background on how she came to Fair Oaks Farms and what impacts they have made with hundreds of thousands of people each year.

Ms. Lentini shares the culture and philosophy of Fair Oaks Farm in action within the barns, stores, and restaurants.

Ms. Lentini also provides an update on the new things happening at Fair Oaks Farms and the future of connecting with consumers.

May 22, 2015

How does biodiesel with animal fats generate additional revenue for the livestock industry?

Alan Weber, Economist and Founding Partner, MARC-IV, states biodiesel demand for animal fats generates an additional revenue stream for the livestock industry. So the biodiesel and livestock sectors are tied together in the future success. Mr. Weber shares the connection points and the economics for both groups.

Mr. Weber closes with thoughts on the need to maintain the stakeholder connections for their success into the future.

May 22, 2015

What are the sustainability trends driving the conversations within Nestlé?

Brian Jones, Responsible Sourcing Manager, Nestlé North America Procurement, talks about sustainability and the trends that are driving the conversations within Nestlé.

Mr. Jones closes with several key points: Nestlé has recognized the need to sharpen it’s focus on sustainability and Nestlé is committed to measuring and reporting its progress.

May 22, 2015

Is Agriculture an appeaser feeding the activist crocodile, hoping it will eat him last?

Brian Klippenstein, Executive Director, Protect the Harvest, works for an organization that is willing to wade into politics and conversations about agriculture and food affordability. Mr. Klippenstein shares some of the tactics and approaches being taken by activists against agriculture.

Mr. Klippenstein closes with a quote from Winston Churchill that sums up some of the activity against agriculture: "An appeaser is one who feeds a crocodile, hoping it will eat him last."; Mr. Klippenstein suggests that sometimes we need to directly take on activists.

May 22, 2015

What is happening with food consumer demand, beliefs, and reality?

What is happening with food consumer demand, beliefs, and reality? Cameron Bruett, Head, Corporate Affairs, JBS USA & Pilgrims and President of the Roundtable for Sustainable Beef, provides a reality check for meat producers and what media concerns are influencing consumers. Mr. Bruett's take away: Keep focused on what you are really trying to accomplish.

May 22, 2015

How do you get to know you customer a little bit better?

David Wescott, Wescott Strategic Communications LLC, talks about getting to know you customer a little bit better. Through a project called "Radical Transparency", one dozen on line moms, who were not in agriculture, were invited to visit farms and participate in the nitty gritty of pork production.

Mr. Wescott shares how the project developed and what happened over the course of the Farm to Pork visits.

May 22, 2015

Why is food so important now?

Back to the Future of FoodBack to the Future of Food Dennis Dimick, Executive Editor, National Geographic Magazine, shares a media person's view of food and agriculture. Why is food now important?

Mr. Dimick shares what has happened over the last few years on how food came to the forefront of media. Mr. Dimick challenges the audience with the idea that consumers need to know more about the issues and what is being done to continue the education and informing of the greater public about food ecosystems.

May 22, 2015

What are the global policies and regulations affecting the US meat businesses?

What are the global policies and regulations affecting US meat businesses? Dr. Travis Arp, Manager of Technical Services, U.S. Meat Export Federation, shares a summary for all the major animal agriculture markets. Dr. Arp points out several issues gaining attention and the assessment of how to address them.

May 22, 2015

Do you know the details on understanding trends about millennials?

Creating Increased Brand Love and Profits in an Age of DisruptionCreating Increased Brand Love and Profits in an Age of Disruption Jeff Fromm, Author of Marketing to Millennials and Executive Vice President of Barkley U.S., brings out the details on understanding trends about millennials. Mr. Fromm highlights the myths that many believe to be true and offers that those myths are not all true. Mr. Fromm offers a set of questions and tools to help people understand the millennial trends and develop plans to evolve to meet those people where they are now and in the future.

May 22, 2015

Will consumers accept new agriculture technologies?

John Graettinger, Director Food Chain Affairs, Merck Animal Health, aims to address the question of "Will consumers accept new agriculture technologies?" Mr. Graettinger states that consumers do not understand what agricultural technologies exist today and how they work.

Mr. Graettinger offers several examples on how the names of many technologies are not well formed and scare consumers. Mr. Graettinger suggests several changes and challenges people to frame the customer's needs into the messages companies share.

May 22, 2015

Are there opportunities in agriculture for biodiesel to have a future?

Kaleb Little, Communications Manager, National Biodiesel Board, shares the opportunities agriculture and biodiesel have in the future. Mr. Little highlights why biodiesel is important and what needs to happen to sustain the ecosystem.

Fueling Livestock Profitability - Kaleb Little, Communications Manager, National Biodiesel Board, from the 2015 Animal Agriculture Alliance Stakeholders Summit, The Journey to Extraordinary, May 6 - 7, 2015, Kansas City, MO, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015-the-journey-to-extra...

May 22, 2015

"Is there a problem in feeding 9 billion people?" - "Only if you want to eat."

Mandy Hagan, Vice President, State Affairs and Grassroots, Grocery Manufacturers Association, asks the core question of "Is there a problem in feeding 9 billion people?" and rhetorically answer it with "Only if you want to eat".

Ms. Hagan shares approaches to utilizing technology, like genetically modified organisms, to meet the needs of those future 9 billion people.

May 22, 2015

What do non-farms moms think and share after their farm tours?

The Voyage to Radical Transparency - A Journey into the BlogosphereNon Farm Moms Visit Farms To Learn David Wescott, Wescott Strategic Communications LLC; Ilina Ewen, blogger, Dirt & Noise; and Lisa Frame, blogger, A Daily Pinch, offer thoughts on how to tell a story and connect with consumers about food, agriculture, and perceptions. As consumers, not farmers, Lisa Frame and Ilina Ewen share their experiences in learning about the food systems connections to farms. Ms. Ewen and Ms. Frame address questions from the audience of farmers and ranchers.

May 22, 2015

Has the poultry business arrived late to the sustainability table?

Paul Bredwell, Vice President of Environmental Programs, U.S. Poultry & Egg Association, opens with an admission that the poultry business is late to the table with sustainability solutions.

Mr. Bredwell shares what is being done today to develop, launch, and execute sustainability programs. Mr. Bredwell closes with an outline of what will happen next and what key performance indicators will be used.

May 22, 2015

What is sustainability and what is it not?

Roger Cady, Global Sustainability Lead, Elanco, shares an opening view of what sustainability is and is not. He believes the idea of sustainability will not go away and must be meet head on. Mr. Cady provides information on what consumers believe and care about.

The challenges? Sustainable practices must be a continuous process whose management must take in the ideas of tradition and change to be effective. Mr. Cady closes with the idea that raising the standard of living for farmers must be measured, whose data is incorporated into the sustainability continuous process.