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Content about AnimalAgSummit2016

July 5, 2016

What is the consumer perspective on the food side of the agriculture equation?

Supply Channel Insights: How Can Animal Agriculture Provide Solutions to Retail Challenges? - David Fikes, Vice President, Communications and Consumer/Community Affairs, Food Marketing Institute; Steve Potts, Campus General Manager, Levy Restaurant Group/Georgia World Congress Center.

July 5, 2016

How are companies tackling the issues that are pressing in their world of food and agriculture?

Stepping Up: Finding Solutions to Pressing Issues - Gavin Gibbons, Vice President, Communications, National Fisheries Institute; Kristen Coady, Senior Director, Corporate Communications, Dairy Farmers of America; Joe Swyers, New York dairy farmer.

July 5, 2016

How does getting your story heard and working with the media to extend its reach actually work?

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

July 5, 2016

How can companies connect, engage, and encouraging people to reach out around food and agriculture?

Reaching Out: Enlisting Allies - Mia Roberts, Vice President Strategic Operations, American Egg Board; Lou Nave, Executive Director, Farm Animal Care Coalition of Tennessee; Jeff Kayser, Director of Production, Suidae Health and Production Swine Veterinary Clinic

July 5, 2016

What and where will the 2016 elections take agriculture?

The Immediate Future: What the 2016 Election Could Mean for Animal Agriculture - Tyson Redpath, Senior Vice President, The Russell Group.

July 5, 2016

What are the key message for food producers when they are connecting with consumers?

Communicating About Food Myths with Consumers in the Social Media Age - Yvette D'Entremont, "The Sci Babe".

Yvette D'Entremont, "The Sci Babe", aims to help people really understand food and what information sources are more helpful than others. Ms. D'Entremont uses current issues like antibiotics in agriculture and food labeling to highlight how information is created and shared out. Key message for food producers: Know the facts, be connected and social, and don't afraid to be funny.

May 20, 2016

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

NOTE: This presentation is available upon request by sending an email to info@AnimalAgAlliance.org

Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms.

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

May 20, 2016

What are the conversations on antibiotics and agriculture? What are the consumer concerns and how are farms and ranchers addressing the questions. What about the agriculture pharmaceutical companies and the changes they are taking on?

Antibiotic Use in Animal Agriculture: Changing the Narrative - Dr. Leah Dorman, Director, Food Integrity and Consumer Engagement, Phibro Animal Health; Dr. Richard Raymond, Food Safety and Public Health Consultant, former Undersecretary for Food Safety, U.S. Department of Agriculture; Christopher Doering, Reporter, USA Today.

What are the conversations on antibiotics and agriculture? What are the consumer concerns and how are farms and ranchers addressing the questions. What about the agriculture pharmaceutical companies and the changes they are taking on?

May 20, 2016

Should the alter of religion be a place of activism on food and agriculture?

Activism at the Altar: Use of Religion in the Animal Rights Debate - Dr. Wes Jamison, Associate Professor of Public Relations, Palm Beach Atlantic University; Dr. Paul Copan, Professor and Pledger Family Chair of Philosophy and Ethics, Palm Beach Atlantic University; Dr. Walter Kaiser, President Emeritus and Distinguished Professor of Old Testament and Ethics, Gordon-Conwell Theological Seminary.

Dr. Wes Jamison, Dr. Paul Copan, and Dr. Walter Kaiser tackle the question "Should the alter of religion be a place of activism on food and agriculture?"

May 20, 2016

What Do Consumers Really Want? Jan Johnson, Principal with Millennium Research, Inc. provides some direction.

What Do Consumers Really Want? - Jan Johnson, Principal, Millennium Research, Inc.

What Do Consumers Really Want? Jan Johnson, Principal with Millennium Research, Inc. led a consumer panel focus group in front of the 200 plus attendees to the 2016 Animal Agriculture Alliance Summit.

The panel members did not know who was in the audience and they were not aware of the conference's focus.

The information from that panel is a must listen to for all people in farm operations, agriculture media, marketing, and public relations.

May 20, 2016

What can organizations and companies do to to listen, engage, and connect with people and food and agriculture?

Cultivating Conversations: Approaches to Consumer Engagement - Phil Keiser, President and CEO, Culver’s; Leah McGrath, RD, LDN, Corporate Dietitian, Ingles Markets; Jenny Schweigert, Executive Director, AgChat Foundation.

What can organizations and companies do to to listen, engage, and connect with people and food and agriculture?

From the 2016 Animal Agriculture Alliance Stakeholders Summit, Securing Animal Agriculture's Future: Action Please, May 5 - 6, 2016, Arlington, VA, USA.

More presentations at http://trufflemedia.com/agmedia/conference/2016-securing-ag-future-actio...

May 19, 2016

College students share their interests and approaches to engaging consumers interested in learning more about agriculture, food, and their connection to day to day living.

College students share their interests and approaches to engaging consumers interested in learning more about agriculture, food, and their connection to day to day living.

Building Future Problem Solvers - Dr. Elizabeth Stulberg, Policy Analyst, White House Office of Science and Technology Policy; Jessica Miller, Graduate Student, Animal Science, Oklahoma State University; Jennifer Weinberg, Senior, Political Communications, George Washington University; Heather Abeita, Junior, Agricultural Biology, New Mexico State University.