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Content about Business

February 4, 2015

Can we share our story in an authentic way that's fun?

Francesca DeBiase, Vice President for Strategic Sourcing & Sustainability, Worldwide Supply Chain, McDonald’s, shares a video of people from different backgrounds and ages showing off their football (soccer) ball handling skills in surprising settings. The video is "about sharing our story in an authentic way that's fun". For beef sustainability,

February 4, 2015

The "S" word is over used and, from a farmer perspective, the word is lost in the conversations.

Karl Williams, Director, FAI Farms with Benchmark Holdings, talks about farmers can measure sustainability. He suggests the "S" word is over used and, from a farmer perspective, the word is lost in the conversations.

Mr. Williams uses the model of the three Es (Economics, Ethics, and Environment) throughout the presentation, highlighting how real farmers are accomplishing sustainability. He suggests there only needs to be a set of simple measures in order for there to be a meaningful conversation.

February 4, 2015

How is the farming of global beef coming together with the discussions around sustainability?

Sustainability is something agriculture is working to understand, measure, and take action on. This is being done from a variety of angles and groups. The 2014 Global Roundtable for Sustainable Beef (GRSB), November 2 -5, 2014, São Paulo, Brazil, provides information on the types of sustainability efforts occurring in and around beef.

February 4, 2015

We can not separate ourselves from the land; We are the land, and the land is us.

Tre’ Cates, Chief Operating Officer/CFO, Savory Institute, points out how holistic management provides the management tools to understand nature and work with it. Mr. Cates says that the opportunity is to recognize that what is happening on farms is something that can increase the livelihoods of people, through holistic management of the world’s grasslands.

February 3, 2015

How does the Sustainable Agriculture Initiative (SAI) Platform work?

Brian Lindsay, Project Leader, Beef Working Group, explains what the Sustainable Agriculture Initiative (SAI) Platform is about and how it developed. The collaboration group was created in 2002 by the food industry to promote sustainable agriculture worldwide. Mr. Lindsay shares how the definition of sustainability was developed and what members do to help support the initiative. Mr. Lindsay concludes with an outline of the SAI timeline and goals.

February 3, 2015

Can building the trust between agriculture/food companies and consumers work?

Charlie Arnot, Chief Executive Officer, Center for Food Integrity, talks about building the trust between agriculture/food companies and consumers. Mr. Arnot shares how building a social license to operate is key for companies to sustain that trust.

Mr. Arnot also covers what happens when companies loose the trust and regulation is implanted to "fix" the social license and trust shield. Mr. Arnot suggests that companies need to begin their public engagement, open their digital doors, and commit to an online and in person engagement culture throughout.

February 3, 2015

What does beef sustainability looks like in Canada?

Cheryl Copithorne-Barnes, Chair, Canadian Roundtable for Sustainable Beef, presents what beef sustainability looks like in Canada. Ms. Copithorne-Barnes details the governance and execution of the Canadian Roundtable for Sustainable Beef and how it must operate in its mission.
February 3, 2015

How can sustainability be part of soybean production?

Daniel Meyer explains what Roundtable for Responsible Soy is about and how it is being developed. This new sustainable soy initiative has developed governance, a sustainable definition, and a process to certify soy operation as sustainable. Key take aways: 1) Successful sustainability communication is tailored to different circumstances and contexts, 2) Attention to the myths of sustainability! and 3) Make the complex look simple and work on accessibility.

February 3, 2015

Dos & don'ts on doing beef lifecycle assessments.

Dr. Kim Stackhouse, Director of Sustainability Research, National Cattlemen’s Beef Association, shares the dos & don'ts discovered in the USA on doing lifecycle assessments. Dr. Stackhouse says it is important to remember that "Zero impact is not possible": there are tradeoffs and food production will result in an impact and the the goal is improvement over time.

Dr. Stackhouse concludes with the importance of having good science as a baseline for sharing beef sustainability stories over time.

February 3, 2015

Can science help consumers with respect to food and agriculture? Maybe not.

Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum, shares the stories that science does not always resonate well for consumers with respect to food and agriculture. Using the lead around the idea of "if only everyone recognized farmers' need to feed the world", Ms. Essex looks at what Food 2020 looks like and the messages that consumers hear.

Her take aways: 1) Be a listener, 2) Acknowledge concerns, and 3) Take actions that demonstrate authenticity and accountability.

February 3, 2015

How can one develop sustainability indicators?

This panel discussion with Dr. Marty Matlock (University of Arkansas), Dr. Kim Stackhouse (National Cattlemen's Beef Association), Brian Lindsay (SAI Platform), and Karin Kreider (Executive Director, ISEAL Alliance) addresses challenges in sustainable beef. Two of them: 1) how to develop sustainability indicators and, 2) what is the role of the Global Roundtable for Sustainable Beef.

January 9, 2015

Sustainability is a new buzz word and everyone would have their own definition. This presentation shares the story of the development of a working definition to that covers the many points of views and goals.

Cameron Bruett, JBS Chief Sustainability Officer, aims to challenge the views of sustainability and understand the risks and opportunities. Sustainability is a new buzz word and everyone would have their own definition. Mr. Bruett offers a series of stories on working with many groups to help develop definition of "sustainability" that covers the many points of views and goals.

Sustainability - But What Does it Mean? - Cameron Bruett, JBS Chief Sustainability Officer, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 9, 2015

Many people met on the trade missions don't trust the US Government, and some don't even trust their own government. But they do listen to and believe the producers who are on the mission trips.

Dean Black, as a member of the National Cattlemen's Beef Association Board, shares his experiences on several trade missions to Japan and China. He mentioned that many people they meet on the trade missions don't trust the US Government, and some don't even trust their own government. But they do listen to and believe the producers who are on the mission trips.

Beef Trade Missions - Dean Black, Somers Iowa, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 9, 2015

How importance are the international beef markets? Are there any growth opportunities? Dr. Schultz highlights various metrics and how they can be the information to help drive international beef growth.

Dr. Lee Schultz, Iowa State University, talks about the importance of the international beef markets and the growth opportunities that can happen. There are elements of trust that needs to be nurtured over time to help grow the beef markets. Dr. Schultz highlights various metrics of Iowa beef and how they can be the information to help drive international beef growth.

Beef Demand: Clarifying Concepts, Summarizing Status, and Discussing Future Opportunities - Dr. Lee Schultz, Iowa State University, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 9, 2015

What are the economics of the fed cattle markets and the issues with thinning cash trade?

Dr. Stephen Koontz, Colorado State University, talks about the economics of the fed cattle markets and the issues with thinning cash trade. Dr. Koontz's key take aways: "Free markets are not free": markets require and consume resources and are expensive.

Dr. Koontz suggested that producers need to make market function & survival the result of an industry-level decision & not something that "just happens".

January 9, 2015

What issues are there when running a business with family? How do you split up a farm? What are the hard parts? Mr. Leibold talks about the legal and financial tools available to help with estate and business planning.

Kelvin Leibold, ISU E&O Farm Management, dives into running a business with family. Business still needs to happen, and yet there is always activity of dealing with people very close, everyday, all day. How do you handle transferring parts of the farm to children, siblings, or spouses? Mr. Leibold talks about the legal and financial tools available to help with estate and business planning.

Intergenerational Transfer and Estate Planning - Kelvin Leibold, ISU E&O Farm Management, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 9, 2015

Environmental Defense Fund is one group that listens and works in a practical aspect to achieve beef sustainability.

Maggie Monast, Environmental Defense Fund, introduces the EDF as one group that listens and works in a practical aspect to achieve beef sustainability. Ms. Monast shares some of the EDF initiatives that focuses on sustainable sourcing and the supply chain structure to meet the needs of people, prosperity, and the planet.

How is the EDF working with the beef industry? By working directly with the whole supply chain and supporting the activity with data & information.

January 9, 2015

How is McDonald's creating a path to sustainable beef?

Susan Forsell, V.P. Sustainability at McDonald's Corporation, talks about McDonald's journey to sustainable beef. Ms. Forsell outlines their sustainability framework and the collaboration efforts from everyone in the value chain. Ms. Forsell shares how their sustainability pilot program in Canada is working and what their next steps will be in the rest of the world.

McDonald's and Beef Sustainability - Susan Forsell, V.P. Sustainability at McDonald's Corporation, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 8, 2015

What global protein data is critical to planning US protein producers' next steps?

Brett Stuart, Global AgriTrend, discovers and organizes global protein data and pulls back the conversation to what it means to US protein producers. Mr. Stuart shares a map that highlights that more people live inside the mapped circle than outside (most of China & India are shown) and they are where the markets opportunities are happening.

Mr. Stuart provides deep data on the markets and how they impact global economics. His key message: rising incomes will continue shift diets; China will need more corn, pork, oilseeds, and dairy.

January 8, 2015

What is in the manure that is of value to capture and what must be done to manage it appropriately?

Dr. Alfredo DiCostanzo, University of Minnesota, talks about the ecosystem of sustainability with respect to manure. What is in the manure that is of value to capture and what must be done to manage appropriately? Dr. DiCostanzo outlines the main drivers of sustainability in cattle feeding-farming operations and what data items should be monitored to understand the economic values.

Fertilizer Price, Manure Value and Farm Sustainability - Pt. 2 - Dr. Alfredo DiCostanzo, University of Minnesota, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 8, 2015

What do beef producers need to do with marking programs to take advantage of record cattle prices?

Dr. Derrell Peel, Oklahoma State University, looks to help producers with marking programs to take advantage of record cattle prices. Dr. Peel talks about the risk and market factors beef producers need to understand and look for opportunities.

Dr. Peel advises that 2015 will continue to have strong prices and herds rebuilding will continue. He also suggests that there will be margin squeeze for feedlots and packers.

January 8, 2015

What are some thoughts on farmers engaging in the disciplines of philosophy, animal husbandry and animal science (technology)?

Dr. Gerald Stokka, North Dakota State University, talks about the business of stewardship in farming. Dr. Stokka offers that farmers need to re-engage in the disciplines of philosophy, animal husbandry and animal science (technology). He also suggests that farmers and ranchers emphasize the creativity and artistic gifts of their culture and philosophy.

Stewardship: A Philosophy of Life, Culture and Business - Dr. Gerald Stokka, North Dakota State University, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 8, 2015

What will happen at the 2014 Iowa Cattle Industry Convention and why should I attend?

Ed Greiman - Discussing the 2014 Iowa Cattle Industry ConventionWhat Should Beef Producers Expect? Ed Greiman, Iowa Cattlemen's Association President, outlines what will be available to attendees of the 2014 Iowa Cattle Industry Convention. The beef markets are in a good position with $1.70 plus cattle, but production people need to be prepared. The sessions offer information on economics, estate planning, and global marketing. The conference also offers an opportunity to hear what consumers want and what policy changes are expected.

January 8, 2015

What is the value of manure and what steps should farmers take?

Nicole Kenney, Extension Feedlot Nutrition and Management Team, University of Minnesota, talks about the value of manure. Ms. Kenney provides an historical perspective on where the cattle industry has been and how the reductions in herds changed the landscape. Additionally, Ms. Kenney provides an overview of a research study on the migration of cattle east / north and how cattle on feed is impacting new areas of the country. This change represents an opportunity to have more manure play a part in crop growth and rotation.