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Content about Consumer Trust

November 15, 2018

How did Canada develop a traceability standard and what were the hurdles?

Paul Laronde, Tag and Technology Manager, Canadian Cattle Identification Agency, highlights how Canada developed a traceability standard [video] to help improve on the trust of the food system. Mr. Laronde shares what the issues were and the actions needed to keep the standard sustainable for future use.

August 15, 2018

Dr. Nigel Gopie, Marketing Leader, IBM Food Trust, IBM Blockchain, shares thoughts on how thinking about traceability at IBM is leading to changes in approaches to food recall, food safety, and food freshness.

An Interactive Hour on IBM Blockchain and Food Trust Dr. Nigel Gopie, Marketing Leader, IBM Food Trust, IBM Blockchain, shares thoughts on how thinking about traceability at IBM is leading to changes in approaches to food recall, food safety, and food freshness. Dr.

August 15, 2018

Mr. Thomas A. Burke, Food Traceability Scientist, Global Food Traceability Center, Institute of Food Technologists, offers thoughts on emerging technologies in animal and food traceability, in the context of one health.

One Health, Traceability, and Emerging Technologies Mr. Thomas A. Burke, Food Traceability Scientist, Global Food Traceability Center, Institute of Food Technologists, offers thoughts on emerging technologies in animal and food traceability, in the context of one health. The need to keep ahead of animal diseases and causes is critical. Mr. Burke highlights the background of one health: the interplay between animal health, human health, and the environment.

November 28, 2017

How are farmers working to help find and sustain the consumer to farm connection?

Cristen Clark (Iowa Pork Producer & Food Blogger), Jarrod Bakker (Iowa Pork Producer), and Gary Sovereign (Iowa Pork Producer) share their thoughts on how they are working to help find and sustain the consumer to farm connection - "We need to continue telling our story and finding shared values with the consuming public to build trust."

November 28, 2017

What does it take to bring in influencers to help share the word about food and farming?

What does it take to bring in influencers to help share the word about food and farming? This panel conversation highlights how the Kansas Farm Bureau and Kansas Soybean brought together a team to create #FarmFoodTour [video][audio].

September 10, 2017

What are the issues in beef production and why are consumers interested?

This discussion is a formal debate by representatives from various sectors on the topics of beef's role in the agri-eco system and beef's place in feeding a growing population [video].

July 5, 2016

What are the approaches to better consumer awareness and engagement on the topics of food and agriculture?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

July 5, 2016

What is the consumer perspective on the food side of the agriculture equation?

Supply Channel Insights: How Can Animal Agriculture Provide Solutions to Retail Challenges? - David Fikes, Vice President, Communications and Consumer/Community Affairs, Food Marketing Institute; Steve Potts, Campus General Manager, Levy Restaurant Group/Georgia World Congress Center.

July 5, 2016

How are companies tackling the issues that are pressing in their world of food and agriculture?

Stepping Up: Finding Solutions to Pressing Issues - Gavin Gibbons, Vice President, Communications, National Fisheries Institute; Kristen Coady, Senior Director, Corporate Communications, Dairy Farmers of America; Joe Swyers, New York dairy farmer.

July 5, 2016

How does getting your story heard and working with the media to extend its reach actually work?

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

July 5, 2016

What are the key message for food producers when they are connecting with consumers?

Communicating About Food Myths with Consumers in the Social Media Age - Yvette D'Entremont, "The Sci Babe".

Yvette D'Entremont, "The Sci Babe", aims to help people really understand food and what information sources are more helpful than others. Ms. D'Entremont uses current issues like antibiotics in agriculture and food labeling to highlight how information is created and shared out. Key message for food producers: Know the facts, be connected and social, and don't afraid to be funny.

May 20, 2016

What are the conversations on antibiotics and agriculture? What are the consumer concerns and how are farms and ranchers addressing the questions. What about the agriculture pharmaceutical companies and the changes they are taking on?

Antibiotic Use in Animal Agriculture: Changing the Narrative - Dr. Leah Dorman, Director, Food Integrity and Consumer Engagement, Phibro Animal Health; Dr. Richard Raymond, Food Safety and Public Health Consultant, former Undersecretary for Food Safety, U.S. Department of Agriculture; Christopher Doering, Reporter, USA Today.

What are the conversations on antibiotics and agriculture? What are the consumer concerns and how are farms and ranchers addressing the questions. What about the agriculture pharmaceutical companies and the changes they are taking on?

May 20, 2016

What can organizations and companies do to to listen, engage, and connect with people and food and agriculture?

Cultivating Conversations: Approaches to Consumer Engagement - Phil Keiser, President and CEO, Culver’s; Leah McGrath, RD, LDN, Corporate Dietitian, Ingles Markets; Jenny Schweigert, Executive Director, AgChat Foundation.

What can organizations and companies do to to listen, engage, and connect with people and food and agriculture?

From the 2016 Animal Agriculture Alliance Stakeholders Summit, Securing Animal Agriculture's Future: Action Please, May 5 - 6, 2016, Arlington, VA, USA.

More presentations at http://trufflemedia.com/agmedia/conference/2016-securing-ag-future-actio...

May 5, 2016

What are the thoughts of veterinarians?

The 2016 BI AASV Pre-Conference Seminar focused on "Start Healthy, End Strong – Learning from Outside the Pen". Through perspectives from beef, poultry, and aquaculture experts, swine veterinarians discovered many lessons that could be applied to their practices.