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Content about Education

November 28, 2017

How are farmers working to help find and sustain the consumer to farm connection?

Cristen Clark (Iowa Pork Producer & Food Blogger), Jarrod Bakker (Iowa Pork Producer), and Gary Sovereign (Iowa Pork Producer) share their thoughts on how they are working to help find and sustain the consumer to farm connection - "We need to continue telling our story and finding shared values with the consuming public to build trust."

November 28, 2017

What does it take to bring in influencers to help share the word about food and farming?

What does it take to bring in influencers to help share the word about food and farming? This panel conversation highlights how the Kansas Farm Bureau and Kansas Soybean brought together a team to create #FarmFoodTour [video][audio].

November 15, 2017

Building a movement to modernize government for a digital age which has now spread, what does that look like?

This conversation between Jennifer Pahlka, founder and Executive Director of Code for America, and Stewart Brand, American writer and founder of the Long Now Foundation, is about a movement to modernize government for a digital age which has now spread from cities to counties to states, and now, most visibly, to the federal government.

September 10, 2017

What are the issues in beef production and why are consumers interested?

This discussion is a formal debate by representatives from various sectors on the topics of beef's role in the agri-eco system and beef's place in feeding a growing population [video].

August 10, 2017

CommonGround is a platform for farmers to connect with consumers over coffee, baseball games, or food.

From the 2016 AgChat Cultivate & Connect Conference, Missy Morgan with Osborn & Barr shares the history and direction of CommonGround as a platform for farmers to connect with consumers over coffee, baseball games, and even the most unconventional of locations about agriculture, food, and families [audio].

July 20, 2017

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah makes a point with recent events that sometimes it is best to just not say anything on social media in order to keep an issue from amplifying.

July 3, 2017

What are younger adults (Millennials) doing to engage people in conversation on food and agriculture?

This panel called Sunrise Breakfast with Millennial Minds highlights what younger adults (Millennials) are doing to engage people in conversation on food and agriculture. This session also highlights what is on their minds and what they want from other age groups [video].
June 3, 2017

How did Jay Hill get started in agriculture and how does he work through problems?

Jay Hill, as a Millennial (between 21 and 38 years old), offers funny stories on how he started in agriculture and how he just works through problems to create great opportunities for a community of people [video].
March 13, 2017

Are you all in on your food and how you choose it? Do you feel there is more to food than jut eating it? Then you can help! Share your views on the 2017 Collegiate Congress Food Panel.

The AgChat Foundation ( http://agchat.org/) is looking for four non-agriculture majors students or recent graduates to participate on a food panel April 1 between 11am & 2pm at the 2017 Collegiate Congress, being held at Monsanto ( Olive Blvd & Lindbergh Blvd campus, map link: http://agtoday.us/2lQx1hp ).

September 29, 2016

Learn more about some of the sessions you missed with SwineCast's coverage of the 2016 Power Of The Past, Force Of The Future Customer Appreciation event, August 16, 2016, hosted by Rensselaer Swine Services and Bethany Swine Health Services, Jasper Country Fairgrounds, IN, USA.

Learn more about some of the sessions you missed with SwineCast's coverage of the 2016 Power Of The Past, Force Of The Future Customer Appreciation event [conference page], August 16, 2016, hosted by Rensselaer Swine Services and Bethany Swine Health Services, Jasper Country Fairgrounds, IN, USA.

July 5, 2016

What are the approaches to better consumer awareness and engagement on the topics of food and agriculture?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

July 5, 2016

What is the consumer perspective on the food side of the agriculture equation?

Supply Channel Insights: How Can Animal Agriculture Provide Solutions to Retail Challenges? - David Fikes, Vice President, Communications and Consumer/Community Affairs, Food Marketing Institute; Steve Potts, Campus General Manager, Levy Restaurant Group/Georgia World Congress Center.

July 5, 2016

How does getting your story heard and working with the media to extend its reach actually work?

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

July 5, 2016

How can companies connect, engage, and encouraging people to reach out around food and agriculture?

Reaching Out: Enlisting Allies - Mia Roberts, Vice President Strategic Operations, American Egg Board; Lou Nave, Executive Director, Farm Animal Care Coalition of Tennessee; Jeff Kayser, Director of Production, Suidae Health and Production Swine Veterinary Clinic

July 5, 2016

What are the key message for food producers when they are connecting with consumers?

Communicating About Food Myths with Consumers in the Social Media Age - Yvette D'Entremont, "The Sci Babe".

Yvette D'Entremont, "The Sci Babe", aims to help people really understand food and what information sources are more helpful than others. Ms. D'Entremont uses current issues like antibiotics in agriculture and food labeling to highlight how information is created and shared out. Key message for food producers: Know the facts, be connected and social, and don't afraid to be funny.

May 20, 2016

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

NOTE: This presentation is available upon request by sending an email to info@AnimalAgAlliance.org

Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms.

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

May 20, 2016

Should the alter of religion be a place of activism on food and agriculture?

Activism at the Altar: Use of Religion in the Animal Rights Debate - Dr. Wes Jamison, Associate Professor of Public Relations, Palm Beach Atlantic University; Dr. Paul Copan, Professor and Pledger Family Chair of Philosophy and Ethics, Palm Beach Atlantic University; Dr. Walter Kaiser, President Emeritus and Distinguished Professor of Old Testament and Ethics, Gordon-Conwell Theological Seminary.

Dr. Wes Jamison, Dr. Paul Copan, and Dr. Walter Kaiser tackle the question "Should the alter of religion be a place of activism on food and agriculture?"

May 20, 2016

What Do Consumers Really Want? Jan Johnson, Principal with Millennium Research, Inc. provides some direction.

What Do Consumers Really Want? - Jan Johnson, Principal, Millennium Research, Inc.

What Do Consumers Really Want? Jan Johnson, Principal with Millennium Research, Inc. led a consumer panel focus group in front of the 200 plus attendees to the 2016 Animal Agriculture Alliance Summit.

The panel members did not know who was in the audience and they were not aware of the conference's focus.

The information from that panel is a must listen to for all people in farm operations, agriculture media, marketing, and public relations.

May 20, 2016

What can organizations and companies do to to listen, engage, and connect with people and food and agriculture?

Cultivating Conversations: Approaches to Consumer Engagement - Phil Keiser, President and CEO, Culver’s; Leah McGrath, RD, LDN, Corporate Dietitian, Ingles Markets; Jenny Schweigert, Executive Director, AgChat Foundation.

What can organizations and companies do to to listen, engage, and connect with people and food and agriculture?

From the 2016 Animal Agriculture Alliance Stakeholders Summit, Securing Animal Agriculture's Future: Action Please, May 5 - 6, 2016, Arlington, VA, USA.

More presentations at http://trufflemedia.com/agmedia/conference/2016-securing-ag-future-actio...

May 19, 2016

College students share their interests and approaches to engaging consumers interested in learning more about agriculture, food, and their connection to day to day living.

College students share their interests and approaches to engaging consumers interested in learning more about agriculture, food, and their connection to day to day living.

Building Future Problem Solvers - Dr. Elizabeth Stulberg, Policy Analyst, White House Office of Science and Technology Policy; Jessica Miller, Graduate Student, Animal Science, Oklahoma State University; Jennifer Weinberg, Senior, Political Communications, George Washington University; Heather Abeita, Junior, Agricultural Biology, New Mexico State University.

May 5, 2016

What are the thoughts of veterinarians?

The 2016 BI AASV Pre-Conference Seminar focused on "Start Healthy, End Strong – Learning from Outside the Pen". Through perspectives from beef, poultry, and aquaculture experts, swine veterinarians discovered many lessons that could be applied to their practices.

April 4, 2016

Missouri Pork Expo brought some focus on reaching out to 4-H and FFA swine exhibitors. Session included helping young exhibitors learn about reducing the risks of animal health issues, proper use of medication, and developing awareness on animal welfare programs.

The Missouri Pork Expo brought some focus on reaching out to 4-H and FFA swine exhibitors. Session included helping young exhibitors learn about reducing the risks of animal health issues, proper use of medication, and developing awareness on animal welfare programs.

March 2, 2016

What are the issues in pork that Iowa producers need to stay focused on?

There were many conversations in Iowa on the freedom to do business and adding equipment plus expertise to improve profits. Attorney Eldon McAfee shared the status on active nuisance cases; there are more in the courtroom this year than in recent memory as producers look for common ground with incoming neighborhoods [video].

February 11, 2016

What can the Chief Technology Officer of Monsanto Company share with people about the future of food and agriculture?

Dr. Robert Fraley, Chief Technology Officer at Monsanto - Genetic Science, Food, and PeopleGenetic Science, Food, and People Dr. Robert Fraley, Chief Technology Officer at Monsanto, shares stories of genetic science and its relation to food and consumers. Dr. Fraley points out steps we need to take as an industry, specifically starting with being truly engaged on social media, as that is how the public is getting their information