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Content about Management

August 3, 2015

Water is a critical element to everything. With many players and rules that have built up over the years, understanding and solving the coming water issues will not be easy nor simple.

Water and the Future of Animal Agriculture The 2015 NIAA Annual Conference: Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA, brought out conversations around the issues of water, the perceptions of agriculture by media, and what agriculture groups need to think about in their conversations with consumers, the public, and media.

Of note:

  • Ms. Aubrey Bettencourt, Executive Director with California Water Alliance, passionately shares her views on the trends in the politicization of water in California and the rest of the US. Ms. Bettencourt says we [in agriculture] need to tell consumers and the public at large what we want them to know [about the water crisis]. "We have to speak to it with confidence and show that we know what we are doing" [video].
  • Dr. Jay Famiglietti, Associate Professor at University of California, Irvine and Senior Water Scientist at the NASA Jet Propulsion Laboratory, shares data and analysis of the issues of water, with a focus on the current water problems in California. Key message: "Take ownership [of water conversations], clearly articulate the issues, and become industry leaders and stewards" [video].


July 2, 2015

This year there was less focus on porcine epidemic diarrhea virus (PEDv, though it is still a concern). More sessions highlighted trade, economics, and sow live time productivity. And of course there was lots of BBQ and tenderloin sandwiches to be had.

Antibiotics, Trade, and Pork Quality The 2015 World Pork Expo (June 3 - 5, 2015, Des Moines, IA, USA) offered other interests beyond the past several years of PEDv: International Trade and Pork Quality sessions offered inside on how consumer are driving business. Also on the conversation channels: Antibiotics and new changes shared by the U.S. FDA.

Of note:

  • The U.S. FDA released new information on the use of antibiotics and agriculture. Dr. Jennifer Koeman, National Pork Board, and Dr. Harry Snelson, American Association Swine Veterinarians, break down the new changes and their implications. Dr. Koeman and Dr. Snelson also provide producers guidance points on what to do to prepare farms and staff [video].
  • Dr. Chris Hostetler, National Pork Board, points out the definition of Sow Lifetime Productivity and provides data that challenges some of the traditional views of improving Sow Lifetime Productivity. Dr. Hostetler offers research that can help improve productivity. Key take away: Improvement in sow lifetime productivity will substantially impact profitability of all phases of production [video].


June 30, 2015

Creating an open barn policy for everyone takes training and commitment.

Gary Cooper, COO, Cooper Farms, tells about the journey his family farm is taking to have an open barn for people including consumers and media. Mr. Cooper shares the story of how they brought in Temple Grandin to help improve turkey flow to meet consumer expectations of animal care.

Mr. Cooper's take aways: Bring animal care to top of mind and provide visual standard work instructions for all employees.

June 8, 2015

How are consumers seeing agriculture? What are people in agriculture doing to make connections?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

May 23, 2015

How did the reality TV show Under Cover Boss help chang perceptions about agriculture?

Brad Scott, Partner, Scott Brothers Dairy Farms, shares the story of how the reality TV show Under Cover Boss helped changed perceptions about agriculture. Mr. Scott highlights the background on how the Scott Brothers Dairy Farms were part of the reality TV show, what they had to do to pull off telling the real story, and what the future looks like after the show aired.

May 23, 2015

What impacts has Fair Oaks Farms made on their hundreds of thousands of visitors?

Leah Lentini provides background on how she came to Fair Oaks Farms and what impacts they have made with hundreds of thousands of people each year.

Ms. Lentini shares the culture and philosophy of Fair Oaks Farm in action within the barns, stores, and restaurants.

Ms. Lentini also provides an update on the new things happening at Fair Oaks Farms and the future of connecting with consumers.

May 22, 2015

Why is food so important now?

Back to the Future of FoodBack to the Future of Food Dennis Dimick, Executive Editor, National Geographic Magazine, shares a media person's view of food and agriculture. Why is food now important?

Mr. Dimick shares what has happened over the last few years on how food came to the forefront of media. Mr. Dimick challenges the audience with the idea that consumers need to know more about the issues and what is being done to continue the education and informing of the greater public about food ecosystems.

April 7, 2015

Pork producers are looking to gain insights on the Checkoff funded programs and the policy activities being pursued.

The Pork Industry Forum, held March 5-7, 2015 in San Antonio, TX, gathered pork producers looking to gain insights on the Checkoff funded programs and the policy activities being pursued.
Of note:

April 7, 2015

What is the history and future on issues and needs of the Common Industry Audit?

Sherrie Webb, Director Animal Welfare, National Pork Board, addresses the Pork Industry Forum producers about the Common Industry Audit. Ms. Webb provides the history on what issues and needs drove the Common Industry Audit creation.

Ms. Webb highlights the program elements and the role of the Industry Audit Task Force in the implementation of the processes. Take aways: Audit tools are available for all to use and training is available. Additionally, audits are part of a comprehensive approach to having a quality industry.

March 1, 2015

How California handles its water issues will set the tone for the rest of the United States. Where will water flow, who is in charge, what life style changes are needed?

Water in California is past a crisis yet action seem limited. The Public Policy Institute of California brought together several panels to talk about the issues, concerns, possible solutions, and actions that all involved need to consider. Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

More info at http://agtoday.us/ppic-pay4water-info-page

Presentation links are below.

Additional shareable links

Introduction by Ellen Hanak with an Overview of the PPIC Water Finance Study

February 24, 2015

How does intensified pre-weaning calf feeding programs impact growth and behavior of cows?

Dr. Emily Miller-Cushon, University of Florida, looks at intensified pre-weaning calf feeding programs and the impacts on growth and behavior. Dr. Miller-Cushon take home message: Intensified feeding for calves improves growth and welfare early in life, offers potential for longer-term production benefits, and should be considered when implementing weaning, feeding, and housing.

February 24, 2015

How does glucose impact postpartum cows?

Dr. Matt Lucy, University of Missouri, shares research on glucose and its relevancy to postpartum cows. Dr. Lucy looked at insulin sensitivity and aimed to better understand immune functions in early postpartum periods.

Mechanisms linking postpartum metabolism with reproduction in dairy cows - Dr. Matt Lucy, University of Missouri, from the 2015 Florida Ruminant Nutrition Symposium, February 2 - 4, 2015, Gainesville, FL, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015-florida-ruminant-nut...

February 24, 2015

At what ages can a period of intensified feeding of heifers hasten puberty relative to females developed as per normal industry recommendations?

Dr. Mike Day, The Ohio State University, asks ""At what ages can a period of intensified feeding of heifers hasten puberty relative to females developed as per normal industry recommendations?"" Dr. Day's take aways: 1) A period of intensified feeding will advance puberty in heifers of varying breeds and environments; 2) More work needed to determine most efficient way to incorporate this knowledge into a given system; and 3) Nutritional status for the entire time from birth to first breeding can impact reproductive success.

February 24, 2015

How important is dietary amino acids and body condition for reproduction in dairy cows?

Dr. Milo Wiltbank, University of Wisconsin, looks at the importance of dietary amino acids and body condition for reproduction in dairy cows. Dr. Wiltbank shares research being conducted to look at the effect of rumen-protected methionine on amniotic vesicle and embryo size.

Importance of dietary amino acids and body condition for reproduction in dairy cows - Dr. Milo Wiltbank, University of Wisconsin, from the 2015 Florida Ruminant Nutrition Symposium, February 2 - 4, 2015, Gainesville, FL, USA.

February 5, 2015

What apps are available for smart phones and mobile devices?

Agriculture Mobile AppsAg Apps Abound The smart phone ecosystem started in 2007 with nothing and an iPhone. Today there are over two million apps for every imaginable (and unimaginable) task, idea, or industry. Along with the iPhone are other smartphone ecosystems coming in and out of the business (in: Android; out: Blackberry). While it took a bit, the number of agriculture apps are increasing. Below are several links to ag related apps. Note that the apps mentioned in the links have not been reviewed by Truffle Media; the links are mainly an FYI of what's out there.

How do you find the best app? What is a way to divine the best app? Since today's "best" app may fade away tomorrow, the best approach is to share how to sift through apps and discover what works for you. The Best Apps For Agriculture presentation outlines what an apps is, what information in the apps stores can help, offers thoughts on connecting with people you know and trust, and suggests some general categories of apps that everyone should have loaded [slides][video].

January 9, 2015

Sustainability is a new buzz word and everyone would have their own definition. This presentation shares the story of the development of a working definition to that covers the many points of views and goals.

Cameron Bruett, JBS Chief Sustainability Officer, aims to challenge the views of sustainability and understand the risks and opportunities. Sustainability is a new buzz word and everyone would have their own definition. Mr. Bruett offers a series of stories on working with many groups to help develop definition of "sustainability" that covers the many points of views and goals.

Sustainability - But What Does it Mean? - Cameron Bruett, JBS Chief Sustainability Officer, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 9, 2015

How importance are the international beef markets? Are there any growth opportunities? Dr. Schultz highlights various metrics and how they can be the information to help drive international beef growth.

Dr. Lee Schultz, Iowa State University, talks about the importance of the international beef markets and the growth opportunities that can happen. There are elements of trust that needs to be nurtured over time to help grow the beef markets. Dr. Schultz highlights various metrics of Iowa beef and how they can be the information to help drive international beef growth.

Beef Demand: Clarifying Concepts, Summarizing Status, and Discussing Future Opportunities - Dr. Lee Schultz, Iowa State University, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 9, 2015

Environmental Defense Fund is one group that listens and works in a practical aspect to achieve beef sustainability.

Maggie Monast, Environmental Defense Fund, introduces the EDF as one group that listens and works in a practical aspect to achieve beef sustainability. Ms. Monast shares some of the EDF initiatives that focuses on sustainable sourcing and the supply chain structure to meet the needs of people, prosperity, and the planet.

How is the EDF working with the beef industry? By working directly with the whole supply chain and supporting the activity with data & information.

January 9, 2015

How is McDonald's creating a path to sustainable beef?

Susan Forsell, V.P. Sustainability at McDonald's Corporation, talks about McDonald's journey to sustainable beef. Ms. Forsell outlines their sustainability framework and the collaboration efforts from everyone in the value chain. Ms. Forsell shares how their sustainability pilot program in Canada is working and what their next steps will be in the rest of the world.

McDonald's and Beef Sustainability - Susan Forsell, V.P. Sustainability at McDonald's Corporation, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 8, 2015

What is in the manure that is of value to capture and what must be done to manage it appropriately?

Dr. Alfredo DiCostanzo, University of Minnesota, talks about the ecosystem of sustainability with respect to manure. What is in the manure that is of value to capture and what must be done to manage appropriately? Dr. DiCostanzo outlines the main drivers of sustainability in cattle feeding-farming operations and what data items should be monitored to understand the economic values.

Fertilizer Price, Manure Value and Farm Sustainability - Pt. 2 - Dr. Alfredo DiCostanzo, University of Minnesota, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 8, 2015

What do beef producers need to do with marking programs to take advantage of record cattle prices?

Dr. Derrell Peel, Oklahoma State University, looks to help producers with marking programs to take advantage of record cattle prices. Dr. Peel talks about the risk and market factors beef producers need to understand and look for opportunities.

Dr. Peel advises that 2015 will continue to have strong prices and herds rebuilding will continue. He also suggests that there will be margin squeeze for feedlots and packers.

January 8, 2015

What is talk fescue toxicosis and what do beef producers need to do?

Joe Sellers, Iowa State University Extension and Dr. Scott Flynn, Dow AgroSciences, talk about beef cattle and the approaches to preventing fescue toxicosis. Mr Sellers details the cow physiology, how cattle nutrition is impacted, and what symptoms are important to notice.

Dr. Flynn focuses on the plant science and what testing needs to be done to identify infected plants. Dr. Flynn also details steps to mitigate fescue toxicosis.

January 8, 2015

Iowa Cattlemen’s Association aims to create a series to help producers be successful in an ever changing world.

Matt Deppe, Iowa Cattlemen’s Association CEO, welcomes everyone to the event, also known as the Cattlemen's College. Matt shares how the sessions were developed by utilizing the questions asked by producers; Iowa Cattlemen’s Association aims to create a series to help producers be successful in an ever changing world.

Welcome Address - 2014 Iowa Cattle Industry Convention - Matt Deppe, Iowa Cattlemen’s Association CEO, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 8, 2015

What is the value of manure and what steps should farmers take?

Nicole Kenney, Extension Feedlot Nutrition and Management Team, University of Minnesota, talks about the value of manure. Ms. Kenney provides an historical perspective on where the cattle industry has been and how the reductions in herds changed the landscape. Additionally, Ms. Kenney provides an overview of a research study on the migration of cattle east / north and how cattle on feed is impacting new areas of the country. This change represents an opportunity to have more manure play a part in crop growth and rotation.