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Content about Production

June 8, 2015

How are consumers seeing agriculture? What are people in agriculture doing to make connections?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

May 23, 2015

How did the reality TV show Under Cover Boss help chang perceptions about agriculture?

Brad Scott, Partner, Scott Brothers Dairy Farms, shares the story of how the reality TV show Under Cover Boss helped changed perceptions about agriculture. Mr. Scott highlights the background on how the Scott Brothers Dairy Farms were part of the reality TV show, what they had to do to pull off telling the real story, and what the future looks like after the show aired.

May 23, 2015

What impacts has Fair Oaks Farms made on their hundreds of thousands of visitors?

Leah Lentini provides background on how she came to Fair Oaks Farms and what impacts they have made with hundreds of thousands of people each year.

Ms. Lentini shares the culture and philosophy of Fair Oaks Farm in action within the barns, stores, and restaurants.

Ms. Lentini also provides an update on the new things happening at Fair Oaks Farms and the future of connecting with consumers.

May 22, 2015

How does biodiesel with animal fats generate additional revenue for the livestock industry?

Alan Weber, Economist and Founding Partner, MARC-IV, states biodiesel demand for animal fats generates an additional revenue stream for the livestock industry. So the biodiesel and livestock sectors are tied together in the future success. Mr. Weber shares the connection points and the economics for both groups.

Mr. Weber closes with thoughts on the need to maintain the stakeholder connections for their success into the future.

May 22, 2015

What is happening with food consumer demand, beliefs, and reality?

What is happening with food consumer demand, beliefs, and reality? Cameron Bruett, Head, Corporate Affairs, JBS USA & Pilgrims and President of the Roundtable for Sustainable Beef, provides a reality check for meat producers and what media concerns are influencing consumers. Mr. Bruett's take away: Keep focused on what you are really trying to accomplish.

May 22, 2015

Why is food so important now?

Back to the Future of FoodBack to the Future of Food Dennis Dimick, Executive Editor, National Geographic Magazine, shares a media person's view of food and agriculture. Why is food now important?

Mr. Dimick shares what has happened over the last few years on how food came to the forefront of media. Mr. Dimick challenges the audience with the idea that consumers need to know more about the issues and what is being done to continue the education and informing of the greater public about food ecosystems.

May 22, 2015

Are there opportunities in agriculture for biodiesel to have a future?

Kaleb Little, Communications Manager, National Biodiesel Board, shares the opportunities agriculture and biodiesel have in the future. Mr. Little highlights why biodiesel is important and what needs to happen to sustain the ecosystem.

Fueling Livestock Profitability - Kaleb Little, Communications Manager, National Biodiesel Board, from the 2015 Animal Agriculture Alliance Stakeholders Summit, The Journey to Extraordinary, May 6 - 7, 2015, Kansas City, MO, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015-the-journey-to-extra...

April 7, 2015

What is the history and future on issues and needs of the Common Industry Audit?

Sherrie Webb, Director Animal Welfare, National Pork Board, addresses the Pork Industry Forum producers about the Common Industry Audit. Ms. Webb provides the history on what issues and needs drove the Common Industry Audit creation.

Ms. Webb highlights the program elements and the role of the Industry Audit Task Force in the implementation of the processes. Take aways: Audit tools are available for all to use and training is available. Additionally, audits are part of a comprehensive approach to having a quality industry.

March 1, 2015

How California handles its water issues will set the tone for the rest of the United States. Where will water flow, who is in charge, what life style changes are needed?

Water in California is past a crisis yet action seem limited. The Public Policy Institute of California brought together several panels to talk about the issues, concerns, possible solutions, and actions that all involved need to consider. Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

More info at http://agtoday.us/ppic-pay4water-info-page

Presentation links are below.

Additional shareable links

Introduction by Ellen Hanak with an Overview of the PPIC Water Finance Study

February 24, 2015

How does intensified pre-weaning calf feeding programs impact growth and behavior of cows?

Dr. Emily Miller-Cushon, University of Florida, looks at intensified pre-weaning calf feeding programs and the impacts on growth and behavior. Dr. Miller-Cushon take home message: Intensified feeding for calves improves growth and welfare early in life, offers potential for longer-term production benefits, and should be considered when implementing weaning, feeding, and housing.

February 24, 2015

How does glucose impact postpartum cows?

Dr. Matt Lucy, University of Missouri, shares research on glucose and its relevancy to postpartum cows. Dr. Lucy looked at insulin sensitivity and aimed to better understand immune functions in early postpartum periods.

Mechanisms linking postpartum metabolism with reproduction in dairy cows - Dr. Matt Lucy, University of Missouri, from the 2015 Florida Ruminant Nutrition Symposium, February 2 - 4, 2015, Gainesville, FL, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015-florida-ruminant-nut...

February 24, 2015

Why do pre-weaned calves get sick?

Dr. Michael Ballou, Texas Tech University, opens by addressing why pre-weaned calves get sick and then digs into how nutrition influences immunity of calves. Dr. Ballou shares that data indicates that post-weaned health is improved among calves that were previously fed a higher plane of milk replacer.

Dietary strategies to improve calf health - Dr. Michael Ballou, Texas Tech University, from the 2015 Florida Ruminant Nutrition Symposium, February 2 - 4, 2015, Gainesville, FL, USA.

February 24, 2015

At what ages can a period of intensified feeding of heifers hasten puberty relative to females developed as per normal industry recommendations?

Dr. Mike Day, The Ohio State University, asks ""At what ages can a period of intensified feeding of heifers hasten puberty relative to females developed as per normal industry recommendations?"" Dr. Day's take aways: 1) A period of intensified feeding will advance puberty in heifers of varying breeds and environments; 2) More work needed to determine most efficient way to incorporate this knowledge into a given system; and 3) Nutritional status for the entire time from birth to first breeding can impact reproductive success.

February 24, 2015

How important is dietary amino acids and body condition for reproduction in dairy cows?

Dr. Milo Wiltbank, University of Wisconsin, looks at the importance of dietary amino acids and body condition for reproduction in dairy cows. Dr. Wiltbank shares research being conducted to look at the effect of rumen-protected methionine on amniotic vesicle and embryo size.

Importance of dietary amino acids and body condition for reproduction in dairy cows - Dr. Milo Wiltbank, University of Wisconsin, from the 2015 Florida Ruminant Nutrition Symposium, February 2 - 4, 2015, Gainesville, FL, USA.

February 5, 2015

What apps are available for smart phones and mobile devices?

Agriculture Mobile AppsAg Apps Abound The smart phone ecosystem started in 2007 with nothing and an iPhone. Today there are over two million apps for every imaginable (and unimaginable) task, idea, or industry. Along with the iPhone are other smartphone ecosystems coming in and out of the business (in: Android; out: Blackberry). While it took a bit, the number of agriculture apps are increasing. Below are several links to ag related apps. Note that the apps mentioned in the links have not been reviewed by Truffle Media; the links are mainly an FYI of what's out there.

How do you find the best app? What is a way to divine the best app? Since today's "best" app may fade away tomorrow, the best approach is to share how to sift through apps and discover what works for you. The Best Apps For Agriculture presentation outlines what an apps is, what information in the apps stores can help, offers thoughts on connecting with people you know and trust, and suggests some general categories of apps that everyone should have loaded [slides][video].

February 4, 2015

How is the farming of global beef coming together with the discussions around sustainability?

Sustainability is something agriculture is working to understand, measure, and take action on. This is being done from a variety of angles and groups. The 2014 Global Roundtable for Sustainable Beef (GRSB), November 2 -5, 2014, São Paulo, Brazil, provides information on the types of sustainability efforts occurring in and around beef.

January 8, 2015

Panelists offer their perspectives on approaching designing buildings for cattle and handling the issues of space, manure, financing, and regulations.

In a panel discussion format, the topic of cattle building is the focus. Moderated by Brian Waddingham, Executive Director, Coalition to Support Iowa’s Farmers, panelists include: Peter Westra, Hull Coop; Jim Knuth, Farm Credit Services of America; Alan Friederichsen, Iowa Producers. Each of the panelists offer their perspectives on approaching designing buildings for cattle and handling the issues of space, manure, financing, and regulations.

December 1, 2014

Dr. Peter Davies, University of Minnesota, shares what Porcine Epidemic Diarrhea Virus (PEDv) has taught us about our beliefs and how it connects with reality. He poses the question if biosecurity is an art or a science. And he asks how ‘leaky’ is national biosecurity? His take away: PEDv taught us nothing about biosecurity because we already knew the actions to take. But what PEDv has done is change the equation of risk vs action

What PEDv Taught Us About Biosecurity? - Dr. Peter Davies, University of Minnesota, from the 2014 Allen D. Leman Swine Conference, September 15-16, 2014, St. Paul, Minnesota, USA.

October 17, 2014

Today people running farms must be out their sharing what happens and stay connected with consumers. Dr. Lusk suggests getting in the game to tell how farms run, explain the trade offs of being an agriculture business, and give consumers control.

Politics of Food Dr. Jayson Lusk, Professor of Agriculture Economics at Oklahoma State University, provided an economist's view on food. He shared his thoughts on the future of food and the path it is taking. It used to be true that what happened on the farm stayed on the farm.

July 9, 2014

What does it means to help consumers understand pork, raising pigs, and maintaining business viability over time?

Sustainability in Pork Production - Pigs, Planet, People - Jamie Burr, Tyson Fresh Meats, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Jamie Burr, Tyson Fresh Meats, shares ideas on what it means to help consumers understand pork, raising pigs, and maintaining business viability over time. Mr. Burr offers information on what sustainability means for pork producers and how to help people learn more.

More presentations at http://www.swinecast.com/2014-world-pork-expo

June 9, 2014

What has happened in porcine epidemic diarrhea virus (PEDv) lab diagnostics?

PEDV - Lessons Learned - Dr. Harry Snelson, AASV, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Harry Snelson, American Association of Swine Veterinarians (AASV), shares details on the many activities that have occurred with porcine epidemic diarrhea virus (PEDv). Dr. Snelson shows the details on the laboratory and field work used to discover the virus, understand what happened, and how diagnostic labs have adjusted to better identify PEDv.

June 3, 2014

Do you know what sustainability means, in terms of action?

Defining Environmental SustainabilityDefining Environmental Sustainability - Panel: Roger Cady, Elanco Animal Health; Dr. Jason Clay, Senior Vice President, World Wildlife Fund; Aidan Connolly, Vice President of Corporate Accounts for Alltech; Dr.

June 3, 2014

Is the consumer conversation about antibiotics: good or bad? Or is it really about what consumers want in the taste and what is good for them?

Whats the Antibiotics EndgameWhat’s the Antibiotics Endgame - Panel: Joe Forsthoffer, Director of Corporate Communications for Perdue Farms, Inc.; Dan Kish, Head Chef and VP of Food for Panera Bread Company; John Stika, President of Certified Angus Beef, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA,

June 2, 2014

Is there such a thing as Big Ag and what does that really mean? This panel and its Q&A challenges the notion of labels use about agriculture.

Does Big = Bad?Does Big = Bad?