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Content about Production

May 20, 2016

What can organizations and companies do to to listen, engage, and connect with people and food and agriculture?

Cultivating Conversations: Approaches to Consumer Engagement - Phil Keiser, President and CEO, Culver’s; Leah McGrath, RD, LDN, Corporate Dietitian, Ingles Markets; Jenny Schweigert, Executive Director, AgChat Foundation.

From the 2016 Animal Agriculture Alliance Stakeholders Summit, Securing Animal Agriculture's Future: Action Please, May 5 - 6, 2016, Arlington, VA, USA.

More presentations at http://trufflemedia.com/agmedia/conference/2016-securing-ag-future-actio...

May 5, 2016

What are the thoughts of veterinarians?

The 2016 BI AASV Pre-Conference Seminar focused on "Start Healthy, End Strong – Learning from Outside the Pen". Through perspectives from beef, poultry, and aquaculture experts, swine veterinarians discovered many lessons that could be applied to their practices.

May 5, 2016

Highlights on how the thinking of economics of biosecurity plays out in swine producer decision making.

Dr. Glynn Tonsor, Associate Professor, Kansas State University, highlights how the thinking of economics of biosecurity plays out in swine producer decision making. Key message: lack of knowledge is likely NOT sole reason for partial implementation of recommended biosecurity measures. Many business look at trade-offs and incentives for action.

May 5, 2016

What are the impacts of the Veterinary Feed Directive to the livestock feed businesses?

Mr. Gary Huddleston, Manager, Feed Manufacturing Safety & Environmental Affairs, American Feed Industry Association, helps explain the impacts of the Veterinary Feed Directive to the livestock feed businesses. Mr. Huddleston runs through the details on documentation and processes that must be put in place to be compliant with the regulations. Key message: work with all your service providers and suppliers to insure they are informed and prepared before January 1, 2017.

April 4, 2016

Missouri Pork Expo brought some focus on reaching out to 4-H and FFA swine exhibitors. Session included helping young exhibitors learn about reducing the risks of animal health issues, proper use of medication, and developing awareness on animal welfare programs.

The Missouri Pork Expo brought some focus on reaching out to 4-H and FFA swine exhibitors. Session included helping young exhibitors learn about reducing the risks of animal health issues, proper use of medication, and developing awareness on animal welfare programs.

March 2, 2016

What are the issues in pork that Iowa producers need to stay focused on?

There were many conversations in Iowa on the freedom to do business and adding equipment plus expertise to improve profits. Attorney Eldon McAfee shared the status on active nuisance cases; there are more in the courtroom this year than in recent memory as producers look for common ground with incoming neighborhoods [video].

March 1, 2016

What apps are available for smart phones and mobile devices?

Agriculture Mobile AppsAg Apps Abound The smart phone ecosystem started in 2007 with nothing and an iPhone. Today there are over three million apps for every imaginable (and unimaginable) task, idea, or industry.

Along with the iPhone, there are other smartphone ecosystems coming in and out of the business (in: Android; out: Blackberry).

While it took a bit, the number of agriculture apps are increasing. Below are several links to ag related apps. Note that the apps mentioned in the links have not been reviewed by Truffle Media; the links are mainly an FYI of what's out there.

How do you find the best app? What is a way to divine the best app? Since today's "best" app may fade away tomorrow, the best approach is to share how to sift through apps and discover what works for you. The Apps For Agriculture presentation outlines what an apps is, what information in the apps stores can help, offers thoughts on connecting with people you know and trust, and suggests some general categories of apps that everyone should have loaded [slides][video].

February 2, 2016

This annual conference featuring both research virologists and practitioners marked the release of the most important industry discovery in recent times.

This annual conference featuring both research virologists and practitioners marked the release of the most important industry discovery in recent times. Dr. Randy Prather (University of Missouri) shared his findings on the genetic key to PRRS resistance [video][slides].

December 1, 2015

Human and animal health experts came together in Atlanta, GA to discuss issues related to antibiotic resistance and to work toward increased antibiotic stewardship, in both human medicine and animal health. Throughout the dialogue, attention was focused on specific areas which can be measured in order to verify the progress made in reducing antimicrobial resistance.

Human and animal health experts came together in Atlanta, GA for the fifth NIAA Antibiotic Symposium to discuss issues related to antibiotic resistance and to work toward increased antibiotic stewardship, in both human medicine and animal health.

October 1, 2015

The 2015 Carolina Swine Health Seminar focused this year on antibiotics and the new directions via the Veterinary Feed Directive. Also timely is the presentation by Dr. Robert Desrosiers on Emerging Diseases:The Past and Future.

The 2015 Carolina Swine Health Seminar focused this year on antibiotics and the new directions via the Veterinary Feed Directive. Also timely is the presentation by Dr. Robert Desrosiers on Emerging Diseases:The Past and Future.

September 28, 2015

Everything is connected, how do we define the future of sustainability.

Science-based Metrics – Tools to Improve Your Operation - Dr. Marty Matlock, PhD, PE, BCEE, Executive Director, Office of Sustainability, University of Arkansas, from the 2015 NIAA Annual Conference titled 'Water and the Future of Animal Agriculture', March 23 - 26, 2015, Indianapolis, IN, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015_niaa_water_future_an...

September 28, 2015

The Resource Conservation and Recovery Act (RCRA) is being used against agricultural operations. This approach is novel and could severely impact all farm operations that have manure.

Ms. Deb Kristensen, Partner at Givens Pursley, LLP, shares her presentation "When Animal Manure is Regulated like Municipal Dumps", from the recent National Institute for Animal Agriculture meeting in Indianapolis.

Ms. Kristensen points out that new tactics are being developed, using the Resource Conservation and Recovery Act (RCRA) against agricultural operations. This approach is novel and could severely impact all farm operations that have manure.

September 1, 2015

The Pork Academy is a series of presentations held at the World Pork Expo that highlights Pork Checkoff funded research aimed at helping pork farm operations, management, and staff.

Through the Pork Checkoff, research and tools are developed to help understand / manage disease issues like PEDV, provide updates on consumer preferences, and share position conversations around antibiotics. These presentations help management and staff communicate with consumers, and integrate economics into daily farm decision making process.

August 3, 2015

Water is a critical element to everything. With many players and rules that have built up over the years, understanding and solving the coming water issues will not be easy nor simple.

Water and the Future of Animal Agriculture The 2015 NIAA Annual Conference: Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA, brought out conversations around the issues of water, the perceptions of agriculture by media, and what agriculture groups need to think about in their conversations with consumers, the public, and media.

Of note:

  • Ms. Aubrey Bettencourt, Executive Director with California Water Alliance, passionately shares her views on the trends in the politicization of water in California and the rest of the US. Ms. Bettencourt says we [in agriculture] need to tell consumers and the public at large what we want them to know [about the water crisis]. "We have to speak to it with confidence and show that we know what we are doing" [video].
  • Dr. Jay Famiglietti, Associate Professor at University of California, Irvine and Senior Water Scientist at the NASA Jet Propulsion Laboratory, shares data and analysis of the issues of water, with a focus on the current water problems in California. Key message: "Take ownership [of water conversations], clearly articulate the issues, and become industry leaders and stewards" [video].


July 2, 2015

This year there was less focus on porcine epidemic diarrhea virus (PEDv, though it is still a concern). More sessions highlighted trade, economics, and sow live time productivity. And of course there was lots of BBQ and tenderloin sandwiches to be had.

Antibiotics, Trade, and Pork Quality The 2015 World Pork Expo (June 3 - 5, 2015, Des Moines, IA, USA) offered other interests beyond the past several years of PEDv: International Trade and Pork Quality sessions offered inside on how consumer are driving business. Also on the conversation channels: Antibiotics and new changes shared by the U.S. FDA.

Of note:

  • The U.S. FDA released new information on the use of antibiotics and agriculture. Dr. Jennifer Koeman, National Pork Board, and Dr. Harry Snelson, American Association Swine Veterinarians, break down the new changes and their implications. Dr. Koeman and Dr. Snelson also provide producers guidance points on what to do to prepare farms and staff [video].
  • Dr. Chris Hostetler, National Pork Board, points out the definition of Sow Lifetime Productivity and provides data that challenges some of the traditional views of improving Sow Lifetime Productivity. Dr. Hostetler offers research that can help improve productivity. Key take away: Improvement in sow lifetime productivity will substantially impact profitability of all phases of production [video].


June 8, 2015

How are consumers seeing agriculture? What are people in agriculture doing to make connections?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

May 23, 2015

How did the reality TV show Under Cover Boss help chang perceptions about agriculture?

Brad Scott, Partner, Scott Brothers Dairy Farms, shares the story of how the reality TV show Under Cover Boss helped changed perceptions about agriculture. Mr. Scott highlights the background on how the Scott Brothers Dairy Farms were part of the reality TV show, what they had to do to pull off telling the real story, and what the future looks like after the show aired.

May 23, 2015

What impacts has Fair Oaks Farms made on their hundreds of thousands of visitors?

Leah Lentini provides background on how she came to Fair Oaks Farms and what impacts they have made with hundreds of thousands of people each year.

Ms. Lentini shares the culture and philosophy of Fair Oaks Farm in action within the barns, stores, and restaurants.

Ms. Lentini also provides an update on the new things happening at Fair Oaks Farms and the future of connecting with consumers.

May 22, 2015

How does biodiesel with animal fats generate additional revenue for the livestock industry?

Alan Weber, Economist and Founding Partner, MARC-IV, states biodiesel demand for animal fats generates an additional revenue stream for the livestock industry. So the biodiesel and livestock sectors are tied together in the future success. Mr. Weber shares the connection points and the economics for both groups.

Mr. Weber closes with thoughts on the need to maintain the stakeholder connections for their success into the future.

May 22, 2015

What is happening with food consumer demand, beliefs, and reality?

What is happening with food consumer demand, beliefs, and reality? Cameron Bruett, Head, Corporate Affairs, JBS USA & Pilgrims and President of the Roundtable for Sustainable Beef, provides a reality check for meat producers and what media concerns are influencing consumers. Mr. Bruett's take away: Keep focused on what you are really trying to accomplish.

May 22, 2015

Why is food so important now?

Back to the Future of FoodBack to the Future of Food Dennis Dimick, Executive Editor, National Geographic Magazine, shares a media person's view of food and agriculture. Why is food now important?

Mr. Dimick shares what has happened over the last few years on how food came to the forefront of media. Mr. Dimick challenges the audience with the idea that consumers need to know more about the issues and what is being done to continue the education and informing of the greater public about food ecosystems.

May 22, 2015

Are there opportunities in agriculture for biodiesel to have a future?

Kaleb Little, Communications Manager, National Biodiesel Board, shares the opportunities agriculture and biodiesel have in the future. Mr. Little highlights why biodiesel is important and what needs to happen to sustain the ecosystem.

Fueling Livestock Profitability - Kaleb Little, Communications Manager, National Biodiesel Board, from the 2015 Animal Agriculture Alliance Stakeholders Summit, The Journey to Extraordinary, May 6 - 7, 2015, Kansas City, MO, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015-the-journey-to-extra...

April 7, 2015

What is the history and future on issues and needs of the Common Industry Audit?

Sherrie Webb, Director Animal Welfare, National Pork Board, addresses the Pork Industry Forum producers about the Common Industry Audit. Ms. Webb provides the history on what issues and needs drove the Common Industry Audit creation.

Ms. Webb highlights the program elements and the role of the Industry Audit Task Force in the implementation of the processes. Take aways: Audit tools are available for all to use and training is available. Additionally, audits are part of a comprehensive approach to having a quality industry.

March 1, 2015

How California handles its water issues will set the tone for the rest of the United States. Where will water flow, who is in charge, what life style changes are needed?

Water in California is past a crisis yet action seem limited. The Public Policy Institute of California brought together several panels to talk about the issues, concerns, possible solutions, and actions that all involved need to consider. Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

More info at http://agtoday.us/ppic-pay4water-info-page

Presentation links are below.

Additional shareable links

Introduction by Ellen Hanak with an Overview of the PPIC Water Finance Study