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Content about Sustainability

May 22, 2015

What is happening with food consumer demand, beliefs, and reality?

What is happening with food consumer demand, beliefs, and reality? Cameron Bruett, Head, Corporate Affairs, JBS USA & Pilgrims and President of the Roundtable for Sustainable Beef, provides a reality check for meat producers and what media concerns are influencing consumers. Mr. Bruett's take away: Keep focused on what you are really trying to accomplish.

May 22, 2015

Has the poultry business arrived late to the sustainability table?

Paul Bredwell, Vice President of Environmental Programs, U.S. Poultry & Egg Association, opens with an admission that the poultry business is late to the table with sustainability solutions.

Mr. Bredwell shares what is being done today to develop, launch, and execute sustainability programs. Mr. Bredwell closes with an outline of what will happen next and what key performance indicators will be used.

May 22, 2015

What is sustainability and what is it not?

Roger Cady, Global Sustainability Lead, Elanco, shares an opening view of what sustainability is and is not. He believes the idea of sustainability will not go away and must be meet head on. Mr. Cady provides information on what consumers believe and care about.

The challenges? Sustainable practices must be a continuous process whose management must take in the ideas of tradition and change to be effective. Mr. Cady closes with the idea that raising the standard of living for farmers must be measured, whose data is incorporated into the sustainability continuous process.

February 3, 2015

How does the Sustainable Agriculture Initiative (SAI) Platform work?

Brian Lindsay, Project Leader, Beef Working Group, explains what the Sustainable Agriculture Initiative (SAI) Platform is about and how it developed. The collaboration group was created in 2002 by the food industry to promote sustainable agriculture worldwide. Mr. Lindsay shares how the definition of sustainability was developed and what members do to help support the initiative. Mr. Lindsay concludes with an outline of the SAI timeline and goals.

February 3, 2015

Can building the trust between agriculture/food companies and consumers work?

Charlie Arnot, Chief Executive Officer, Center for Food Integrity, talks about building the trust between agriculture/food companies and consumers. Mr. Arnot shares how building a social license to operate is key for companies to sustain that trust.

Mr. Arnot also covers what happens when companies loose the trust and regulation is implanted to "fix" the social license and trust shield. Mr. Arnot suggests that companies need to begin their public engagement, open their digital doors, and commit to an online and in person engagement culture throughout.

February 3, 2015

What does beef sustainability looks like in Canada?

Cheryl Copithorne-Barnes, Chair, Canadian Roundtable for Sustainable Beef, presents what beef sustainability looks like in Canada. Ms. Copithorne-Barnes details the governance and execution of the Canadian Roundtable for Sustainable Beef and how it must operate in its mission.
February 3, 2015

How can sustainability be part of soybean production?

Daniel Meyer explains what Roundtable for Responsible Soy is about and how it is being developed. This new sustainable soy initiative has developed governance, a sustainable definition, and a process to certify soy operation as sustainable. Key take aways: 1) Successful sustainability communication is tailored to different circumstances and contexts, 2) Attention to the myths of sustainability! and 3) Make the complex look simple and work on accessibility.

February 3, 2015

Dos & don'ts on doing beef lifecycle assessments.

Dr. Kim Stackhouse, Director of Sustainability Research, National Cattlemen’s Beef Association, shares the dos & don'ts discovered in the USA on doing lifecycle assessments. Dr. Stackhouse says it is important to remember that "Zero impact is not possible": there are tradeoffs and food production will result in an impact and the the goal is improvement over time.

Dr. Stackhouse concludes with the importance of having good science as a baseline for sharing beef sustainability stories over time.

February 3, 2015

How can one develop sustainability indicators?

This panel discussion with Dr. Marty Matlock (University of Arkansas), Dr. Kim Stackhouse (National Cattlemen's Beef Association), Brian Lindsay (SAI Platform), and Karin Kreider (Executive Director, ISEAL Alliance) addresses challenges in sustainable beef. Two of them: 1) how to develop sustainability indicators and, 2) what is the role of the Global Roundtable for Sustainable Beef.

January 9, 2015

Sustainability is a new buzz word and everyone would have their own definition. This presentation shares the story of the development of a working definition to that covers the many points of views and goals.

Cameron Bruett, JBS Chief Sustainability Officer, aims to challenge the views of sustainability and understand the risks and opportunities. Sustainability is a new buzz word and everyone would have their own definition. Mr. Bruett offers a series of stories on working with many groups to help develop definition of "sustainability" that covers the many points of views and goals.

Sustainability - But What Does it Mean? - Cameron Bruett, JBS Chief Sustainability Officer, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 9, 2015

How is McDonald's creating a path to sustainable beef?

Susan Forsell, V.P. Sustainability at McDonald's Corporation, talks about McDonald's journey to sustainable beef. Ms. Forsell outlines their sustainability framework and the collaboration efforts from everyone in the value chain. Ms. Forsell shares how their sustainability pilot program in Canada is working and what their next steps will be in the rest of the world.

McDonald's and Beef Sustainability - Susan Forsell, V.P. Sustainability at McDonald's Corporation, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 8, 2015

Panelists offer their perspectives on approaching designing buildings for cattle and handling the issues of space, manure, financing, and regulations.

In a panel discussion format, the topic of cattle building is the focus. Moderated by Brian Waddingham, Executive Director, Coalition to Support Iowa’s Farmers, panelists include: Peter Westra, Hull Coop; Jim Knuth, Farm Credit Services of America; Alan Friederichsen, Iowa Producers. Each of the panelists offer their perspectives on approaching designing buildings for cattle and handling the issues of space, manure, financing, and regulations.

July 9, 2014

What does it means to help consumers understand pork, raising pigs, and maintaining business viability over time?

Sustainability in Pork Production - Pigs, Planet, People - Jamie Burr, Tyson Fresh Meats, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Jamie Burr, Tyson Fresh Meats, shares ideas on what it means to help consumers understand pork, raising pigs, and maintaining business viability over time. Mr. Burr offers information on what sustainability means for pork producers and how to help people learn more.

More presentations at http://www.swinecast.com/2014-world-pork-expo

June 10, 2014

Ever wonder what college students think about their food and what is offered in their dorms?

Students from The George Washington University provide a true Millennial view of food, economics, environment, and sustainability. Each of the students has a connection to food systems and connecting to people producing food. Their opinions and insights offer ideas on what others should tackle or take on when developing products or services.

Below is a transcript from the audio of the panel conversation - College Cafeteria Confidential: Millennials in the Lunch Line [audio].

College Cafeteria Confidential: Millennials in the Lunch Line - Panel:

  • Jesse Schaffer, Senior, The George Washington University;
  • Miles Milliken, Senior, The George Washington University;
  • Eric Estroff, Sophomore, The George Washington University;
  • Jennifer Weinberg, Freshman, The George Washington University;
  • Moderated by Rob Morasco, Senior Director of Offer Development, Sodexo USA.

From the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millenn...


June 2, 2014

What do you know about food and college students today?

College Cafeteria “Confidential” - Rob Morasco, Senior Director of Offer Development, Sodexo USA, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

Rob Morasco, Senior Director of Offer Development, Sodexo USA, shows what college students today are asking of food providers today. Students are key drivers of change in college and university food systems. They are in tune with issues about health and wellness, animal welfare, and organic/sustainability.

April 25, 2014

What will happen when 3 billion people come to dinner in the next 40 years? Are we changing our collective approach to sustaining those new mouths to feed?

Science-Based Metrics for Sustainable Outcomes in Agriculture - Marty D. Matlock, PhD, PE, BCEE, Executive Director, Office for Sustainability, Area Director, Center for Agricultural and Rural Sustainability, Professor, Biological and Agricultural Engineering, University of Arkansas, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA.

June 1, 2012

How do large companies that sit between animal producers and consumers develop sustainability programs? Sustainability for those companies is about continuous improvement, understanding the social and environmental impacts of their business practices, and being authentic and sincere with people. Arlin Wasserman, Changing Tastes founder and former Sodexo VP, shares what sustainability also means for animal ag farmers and ranchers.

Communicating Shared Values Across the Food Chain - Arlin Wasserman, Changing Tastes founder, Former Sodexo VP of Sustainability, from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

April 2, 2012

Can we brag with our customers the story of agriculture and sustainability?

Sustainability: Today and Beyond — What This Means on My Family's Farm - Marie Audet, Blue Spruce Farm, Inc., Bridport, VT, from the 2012 Annual Conference of the National Institute for Animal Agriculture, March 26 - 29, Denver, CO, USA.

Update: This presentation has been removed at the presenter's request.

February 2, 2012

Can the world use less natural resources to grow more food for 9 billion people by 2050?

José Graziano da Silva, Director-General, Food and Agriculture Organization of the United Nations (FAO), delivers the keynote at the Global Forum for Food and Agriculture Berlin 2012, held 19 - 21 January 2012, Berlin, Germany.

His key points of challenge for FAO over the next several years? Women are key in food security; use and conserve natural resources better; and create sustainable food production using less external resources to grow more.

January 16, 2012

Do you believe cars or cows put out more pollutants?

Dr. Frank Mitloehner, Agricultural Air Quality Center Director, University of California, Davis, shares how the public has been lead to believe cows pollute more than people and cars. This conclusion, published by the California Environmental Protection Agency, was arrived at by using data from the 1930's and by implying causation when evidence says otherwise. From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

January 9, 2012

While ethanol production has turned corn stocks into fuel, the growth curve should begin to flatten in coming years.

Hog Economics in the Biofuels Era - Dr. Chris Hurt, Purdue University, from the 2011 Boehringer Ingelheim Swine Health Seminar, August 12-14, 2011, Wrightsville Beach, NC, USA.